Better Collective

Manager

• Take full ownership of day-to-day programming and optimization across Instagram, TikTok, YouTube Shorts, X, and other key social platforms
• Monitor live NBA games and major events to post real-time updates, game recaps, scores, and cultural moments
• Program and schedule highly engaging, social-first content tied closely to the show's weekly episodes and seasonal storylines

Social Media Manager, NBA Podcast

Content Writer

• Create daily news articles about sign-up offers around the sports betting industry.
• Use AI as a tool for content creation while editing and humanizing it for publishing, ensuring all AI-created content has the Better Collective voice and best-in-market expertise.
• Create and update commercial pages (e.g., sportsbook review pages) and ensure offers are up-to-date, accurate, and supporting content is compliant.
• Work closely with the SEO team to ensure the content is optimized for search engines and test marketing language to improve click-through rates on promotions.
• Be goal-oriented and work collaboratively on a team that hits dedicated KPIs and user metrics.

Commercial Content Writer

Account Manager

• Transform long-form videos and podcasts into highly engaging short-form clips (such as Reels, Shorts, and TikToks) tailored for social media and distribution hubs.
• Create and produce custom segments for recurring shows and standalone video-on-demand (VOD) content.
• Ensure all video assets are optimized for partner syndication, YouTube, Instagram, and other major digital platforms.
• Design high-quality, eye-catching thumbnails and visual assets to maximize click-through rates and audience engagement.

Video Editor, Producer

SEO Marketing

• Lead Content Creation & Ideation: Research, pitch, and write high-quality Commercial News content, including Promo Codes, deals coverage, and "Catch-All" landing pages (e.g., brand-specific promos) using SEO knowledge and research.
• Optimize for SEO: Continuously monitor and optimize existing Commercial News content to maximize organic visibility, rankings, and user engagement.
• Track Google SERP Features: Proactively monitor and track advanced SERP features, specifically ensuring our content wins and maintains placement in Answer in One (AiO) boxes and Google Carousels.
• Drive Business Performance: Take direct accountability for key performance metrics, specifically driving NDCs (New Depositing/Digital Customers) and NNR (Net New Revenue) related to Commercial News.
• Maintain Brand Voice: Deliver commercial value while keeping a consistent, high-quality editorial voice that aligns with company standards.

SEO Content Writer

• Establishing and building key partnerships for Affiliate Partnership division
• Responsible for a portfolio of partnerships in Brazilian market
• Contributing directly to a share of the market’s revenue
• Work with colleagues across departments to gain insight into various commercial activities
• Identify and onboard new entrants to the market
• Develop and maintain strong relations with commercial partners
• Negotiate and optimise commercial terms, in line with company strategy
• Campaign/partner analysis & daily reporting on key performance metrics
• Supporting due diligence, invoicing, and cash collection across assigned partners
• Analysing data to identify areas for improvement and ROI optimisation
• Monthly customer reporting to highlight key trends & issues
• Work closely with local stakeholders to optimise partner prioritisation and uncover new revenue opportunities
• Keep up to date with regulation, compliance and market trends
• Implement and develop pricing and pipeline for Brazilian assets
• Deliver quarterly business performance reports to partners.

Social Media Manager, NBA Podcast

Commercial Content Writer

Video Editor, Producer

SEO Content Writer

Affiliate Partnerships Manager