Commercial Content Writer

Better Collective

Commercial Content Writer crafting articles for sports betting and prediction markets. Creating optimized content for Better Collective's portfolio of sports media brands.

Posted 7/2/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating engaging content for the sports betting industry, utilizing AI tools for content generation while ensuring compliance and SEO optimization. Proven ability to collaborate effectively within a team to achieve KPIs and enhance user engagement.

Highest-signal resume keywords

Content CreationSEO OptimizationSports Betting ExpertiseAI Content EditingKPI Achievement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content WritingSEOCopy EditingContent StrategyMarket Analysis

Soft Skills

Goal-OrientedCollaborativeDetail-OrientedProactive

Tools & Technologies

AI Content ToolsLLMsContent Management Systems

Industry Keywords

Sports BettingPrediction MarketGoogle NewsClick-Through RateCommercial Pages

About the role

Key responsibilities & impact

Create daily news articles about sign-up offers around the sports betting industry.
Use AI as a tool for content creation while editing and humanizing it for publishing, ensuring all AI-created content has the Better Collective voice and best-in-market expertise.
Create and update commercial pages (e.g., sportsbook review pages) and ensure offers are up-to-date, accurate, and supporting content is compliant.
Work closely with the SEO team to ensure the content is optimized for search engines and test marketing language to improve click-through rates on promotions.
Be goal-oriented and work collaboratively on a team that hits dedicated KPIs and user metrics.

Requirements

What you’ll need

A passion for sports and familiarity with the sports betting and prediction market industries, with a keen eye for detail.
Baseline understanding of SEO and a proven track record in creating effective, creative content that performs well in organic search.
Expert opinions and hands-on expertise with sportsbook and prediction market apps, knowing the target audience of people betting and trading.
Ability to write clean copy, self-edit pieces, and stay goal-oriented and proactive about reaching business objectives.
Availability to work either a Monday–Friday or Thursday–Monday shift schedule based on the U.S. sports calendar.
Nice to have: Experience in news SEO and ranking in the Google News carousel and AI overviews. You confidently call yourself a sports betting and prediction market expert. Hands-on experience creating and sub-editing content using prompts with LLMs.

Benefits

Comp & perks

Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
Financial Security: 401(k) retirement plan with company matching.
Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.