Commercial Content Writer

Better Collective

Commercial Content Writer crafting articles for sports betting and prediction markets. Creating optimized content for Better Collective's portfolio of sports media brands.

Posted 7/2/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Create daily news articles about sign-up offers around the sports betting industry.
Use AI as a tool for content creation while editing and humanizing it for publishing, ensuring all AI-created content has the Better Collective voice and best-in-market expertise.
Create and update commercial pages (e.g., sportsbook review pages) and ensure offers are up-to-date, accurate, and supporting content is compliant.
Work closely with the SEO team to ensure the content is optimized for search engines and test marketing language to improve click-through rates on promotions.
Be goal-oriented and work collaboratively on a team that hits dedicated KPIs and user metrics.

Requirements

What you’ll need

A passion for sports and familiarity with the sports betting and prediction market industries, with a keen eye for detail.
Baseline understanding of SEO and a proven track record in creating effective, creative content that performs well in organic search.
Expert opinions and hands-on expertise with sportsbook and prediction market apps, knowing the target audience of people betting and trading.
Ability to write clean copy, self-edit pieces, and stay goal-oriented and proactive about reaching business objectives.
Availability to work either a Monday–Friday or Thursday–Monday shift schedule based on the U.S. sports calendar.
Nice to have: Experience in news SEO and ranking in the Google News carousel and AI overviews. You confidently call yourself a sports betting and prediction market expert. Hands-on experience creating and sub-editing content using prompts with LLMs.

Benefits

Comp & perks

Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
Financial Security: 401(k) retirement plan with company matching.
Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Content WritingSEOCopy EditingContent StrategyMarket Analysis

Soft Skills

Goal-OrientedCollaborativeDetail-OrientedProactive