Marketing

• Collaborate with senior leaders to align Marketing strategies with BECU’s enterprise vision and long-term roadmap.
• Lead the evolution of our marketing investment process, creating new methodologies for investment strategy and optimization.
• Build and manage marketing planning and forecasting models that support smarter, more agile decision-making.
• Establish and lead business processes and routines that keep teams focused, aligned, and accountable to key priorities.
• Design and implement team strategies that reflect employee and member feedback, driving engagement and continuous improvement.
• Develop clear, consistent messaging that connects employees to the division’s goals, initiatives, and culture.
• Manage internal operational cadences—like business reviews and planning cycles—to ensure smooth execution and feedback loops.
• Act as a change leader across teams, helping drive adoption and success of new programs and strategic initiatives.
• Work closely with leaders across the organization to align resources, timelines, and priorities for shared success.
• Provide strategic input and facilitation for staffing, organizational design, and budget planning efforts.
• Participate in key planning sessions and initiative reviews, helping shape business cases and strategic direction.
• Develop high-impact presentations and reporting tools that keep senior leadership informed and empowered to act.
• Take on additional responsibilities as needed, always with a focus on driving value and innovation.

Director of Business Performance – Optimization

Vice President of Marketing

Telemarketer

Marketing Manager

Marketing Programs Manager

Senior Manager, Account Based Marketing