VP of Guest Marketing – Experiences
Sky Zone
Director of Business Performance – Optimization
BECU
full-time
Posted on:
Location Type: Remote
Location: Remote • Idaho, Oregon, South Carolina, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $167,500 - $204,600 per year
Job Level
Lead
About the role
- Collaborate with senior leaders to align Marketing strategies with BECU’s enterprise vision and long-term roadmap.
- Lead the evolution of our marketing investment process, creating new methodologies for investment strategy and optimization.
- Build and manage marketing planning and forecasting models that support smarter, more agile decision-making.
- Establish and lead business processes and routines that keep teams focused, aligned, and accountable to key priorities.
- Design and implement team strategies that reflect employee and member feedback, driving engagement and continuous improvement.
- Develop clear, consistent messaging that connects employees to the division’s goals, initiatives, and culture.
- Manage internal operational cadences—like business reviews and planning cycles—to ensure smooth execution and feedback loops.
- Act as a change leader across teams, helping drive adoption and success of new programs and strategic initiatives.
- Work closely with leaders across the organization to align resources, timelines, and priorities for shared success.
- Provide strategic input and facilitation for staffing, organizational design, and budget planning efforts.
- Participate in key planning sessions and initiative reviews, helping shape business cases and strategic direction.
- Develop high-impact presentations and reporting tools that keep senior leadership informed and empowered to act.
- Take on additional responsibilities as needed, always with a focus on driving value and innovation.
Requirements
- Typically requires a bachelor’s degree in business administration, Communications, or equivalent experience.
- Typically requires 10 years of relevant experience in Marketing Finance and or Marketing analytics, reporting and operations management, project management, business implementation or organizational communications.
- Experience with marketing financial concepts and analytics practices.
- Excellent written and verbal communication skills, as well as presentation skills.
- Demonstrated conceptual, program and project management skills required.
- Demonstrated planning skills in both tactical and strategic planning required.
- Effective leadership and negotiation skills; ability to engage and influence others to achieve results.
- Ability to persuade through consensus building.
Benefits
- medical, dental, vision and life insurance coverage.
- disability and AD&D insurance.
- health care and dependent care flexible spending accounts.
- health savings accounts.
- 401k plan and employer-funded retirement plan.
- accrue 6.16 hours of paid time off (PTO) on a per pay period basis (up to a maximum of 160 PTO hours per year).
- ten paid holidays throughout the calendar year.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing investment processmarketing planning modelsforecasting modelsbusiness processesstrategic inputbudget planningmarketing financial conceptsanalytics practicesproject managementorganizational communications
Soft skills
collaborationleadershipcommunicationpresentation skillsplanningnegotiationconsensus buildingengagementcontinuous improvementchange leadership
Certifications
bachelor's degree in business administrationbachelor's degree in Communications
