Director of Business Performance – Optimization
BECU
Director, Marketing
Perseus Group, Constellation Software
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $180,000 per year
Job Level
Lead
Tech Stack
Apollo
About the role
- Own and expand all inbound and outbound demand generation funnels (website, paid media, email, events, content).
- Manage and execute content strategy on behalf of the leadership team (e.g., thought leadership, product updates, insights).
- Lead the planning content-driven campaigns.
- Oversee cold and warm outreach campaigns, including campaign messaging, targeting, and sequencing.
- Build retargeting and remarketing strategies to capture missed opportunities.
- Track, test, and continuously improve conversion rates across all growth channels and sales funnels.
- Use analytics to identify friction points and opportunities throughout the buyer journey.
- Implement best-in-class tools and frameworks for A/B testing, lead scoring, and campaign performance tracking.
- Manage and mentor our Business Development (BD) team, ensuring they’re equipped with the tools, messaging, and workflows needed to succeed.
- Define and monitor KPIs across outreach, pipeline velocity, and opportunity quality.
Requirements
- 5–8+ years of experience in growth, demand generation, or performance marketing—ideally in a B2B SaaS or DaaS environment.
- Deep understanding of the B2B sales funnel and buyer journey, especially in high-consideration/longer-cycle industries.
- Proven track record running paid campaigns (LinkedIn, Google Ads), cold outreach campaigns, and content-led marketing.
- Excellent analytical skills and comfort using data to drive decisions.
- Hands-on experience with tools like HubSpot, Apollo, Webflow, Google Analytics, and LinkedIn Ads.
- Experience managing or working closely with a business development team.
- Background in real estate technology or familiarity with the North American real estate ecosystem is a plus.
Benefits
- Full time employees will also be eligible for enrollment in a wide range of choices of benefits , including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match).
- The Company provides a minimum of 10 days of vacation for new employees , sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.
- This role will also be eligible for participation in a Company profit sharing bonus plan. Plan details will be provided to you upon hire.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationperformance marketingcontent strategyA/B testinglead scoringcampaign performance trackingconversion rate optimizationpaid campaignscold outreachanalytics
Soft skills
analytical skillsleadershipmentoringcommunicationstrategic planningproblem-solvingcollaborationdecision-makingorganizational skillscampaign management
