Marketing Manager – Automotive
Experian
Senior Media Buyer
Outsourcey
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop, plan, and execute paid media strategies across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, and other digital channels.
- Manage large-scale ad budgets with a focus on ROI, CPL, CPA, and ROAS targets.
- Conduct audience research, campaign testing, and optimisation to maximise performance.
- Negotiate and purchase media placements, ensuring cost efficiency and strong return.
- Analyse data, prepare performance reports, and present insights to senior leadership and clients.
- Lead creative direction for ad copy, visuals, and offers in collaboration with design and marketing teams.
- Stay ahead of industry trends, new platforms, and changes in advertising policies.
- Mentor and guide junior media buyers, providing feedback and training where needed.
- Collaborate closely with the sales and funnel/landing page teams to ensure consistent messaging and conversion alignment.
- Troubleshoot underperforming campaigns and implement fast corrective actions.
- Contribute to overall growth strategy by identifying new opportunities for paid acquisition.
Requirements
- Min 5 years proven experience as a Media Buyer or similar role.
- Deep knowledge of Facebook Ads Manager, Google Ads, TikTok Ads, LinkedIn Campaign Manager, and other programmatic platforms.
- Strong analytical skills with the ability to interpret data and optimise accordingly.
- Demonstrated success in managing and scaling campaigns with high ad spend.
- Excellent negotiation and communication skills.
- Experience with tracking tools and attribution software (e.g., Google Analytics, Hyros, Triple Whale, Tag Manager, etc.).
- Ability to thrive in a fast-paced, results-driven environment.
- High attention to detail, problem-solving skills, and creative mindset.
- Leadership experience or willingness to mentor junior team members.
Benefits
- Competitive salary
- Opportunity to shape the HR function of a rapidly growing BPO.
- Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
- Career growth and development opportunities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media strategiesaudience researchcampaign testingdata analysisperformance reportingcreative directioncampaign optimisationmedia negotiationad budget managementpaid acquisition
Soft skills
analytical skillsnegotiation skillscommunication skillsattention to detailproblem-solving skillsleadershipmentoringcollaborationcreativityresults-driven mindset
