Marketing

• Develop, plan, and execute paid media strategies across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, and other digital channels.
• Manage large-scale ad budgets with a focus on ROI, CPL, CPA, and ROAS targets.
• Conduct audience research, campaign testing, and optimisation to maximise performance.
• Negotiate and purchase media placements, ensuring cost efficiency and strong return.
• Analyse data, prepare performance reports, and present insights to senior leadership and clients.
• Lead creative direction for ad copy, visuals, and offers in collaboration with design and marketing teams.
• Stay ahead of industry trends, new platforms, and changes in advertising policies.
• Mentor and guide junior media buyers, providing feedback and training where needed.
• Collaborate closely with the sales and funnel/landing page teams to ensure consistent messaging and conversion alignment.
• Troubleshoot underperforming campaigns and implement fast corrective actions.
• Contribute to overall growth strategy by identifying new opportunities for paid acquisition.

Senior Media Buyer

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