Salary
💰 $85,000 - $110,000 per year
About the role
- Reports to the VP, Marketing
- Develop, implement and manage the company’s social media strategy across all platforms
- Collaborate with the rest of the marketing team to align and scale social-media content needs for top, middle and bottom of the funnel
- Recommend and define content formats and topics to meet messaging needs and achieve business objectives
- Define and manage a social-media content calendar, content production/development, delivery schedules, and cross-functional processes with key stakeholders
- Provide social trend forecasts and reports
- Utilize data and tools to monitor and evaluate current content distribution; monitor comments/feedback and client outreach
- Grow, maintain and track the performance of a network of collaborators/influencers
- Channel Optimization: update and professionalize social media presence to best serve followers; grow follower/subscriber base and potential monetization of social media presence
Requirements
- 5+ years of B2C or SaaS content marketing or digital marketing experience
- Direct experience working across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Discord, etc
- Previous experience with social media management and analytics tools
- Intuitive understanding of consumer branding with an ability to naturally adopt our brand's tone of voice & visual identity
- Creative and resourceful; always on the lookout for new and exciting ways to connect with audiences
- Strong strategy skills; can help develop and execute the social media marketing strategy for various products
- Strong math skills and an analytical mindset; enjoy finding the "why" behind the numbers
- Multitasker extraordinaire; able to handle multiple projects without missing deadlines
- Strong written and verbal skills
- Knowledge of music and culture trends is a must
- Experience with the BeatStars website is a plus
- Preferred locations to hire are in the United States. This is a US-based role only. No other locations will be considered at this time.