Customer Success Manager, SMB
Meltwater
Manager, Global Campaigns
Bazaarvoice
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $150,000 per year
Job Level
Mid-LevelSenior
About the role
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- Develop and own the global campaign strategy and execution plan, ensuring initiatives align with business objectives
- Manage the campaign roadmap with a 90/10 focus on big growth bets while allocating resources for fast-turn experiments
- Oversee the global campaigns budget and allocate resources strategically across initiatives and channels
- Lead, mentor, and manage a team including Growth Marketing Manager, Performance Marketing Manager, and Campaigns Specialist
- Serve as primary point of contact for senior leadership, communicating campaign performance, strategic direction, and key insights
- Monitor and analyze campaign performance, ensuring key metrics are met and providing regular updates to leadership
- Partner with product marketing, content, and field marketing to ensure integrated campaigns and lead tiger teams for urgent opportunities
- Drive the "one global standard, local adaptation" approach for campaign execution
Requirements
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- Proven experience in a senior marketing leadership role, preferably in a global or multi-regional capacity
- Strong track record of net new demand generation and cross-sell/upsell
- Strategic acumen with a bias for action and ability to develop and execute large-scale marketing campaigns
- Excellent leadership skills with experience mentoring and managing marketing professionals
- Deep understanding of marketing analytics and KPIs; ability to translate data into actionable insights
- Exceptional communication and presentation skills for diverse audiences including senior executives
- Strong collaboration and stakeholder management skills to align cross-functional teams
