Digital Publishing Manager
adidas
full-time
Posted on:
Location: Oregon • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Deliver the adidas message to the consumer through owned and paid social, creating engaging content and advertising experiences
- Implement and support the digital publishing strategy across key categories including Running, Women & Training, and/or Originals, aligned to the NAM brand and category calendars
- Plan, capture, and produce content that supports key North America and global brand/category priorities across all social media platforms
- Write platform appropriate, brand aligned social copy to support campaigns, product launches, and cultural moments
- Be reactive to timely moments and cultural conversations—translating them into relevant social content that ladders up to brand and category goals
- Edit and adapt content to fit platform best practices, creative formats, and evolving audience behaviors
- Collaborate with internal teams—such as retail and sports marketing—to deliver on business goals through end-to-end campaign planning and execution
- Partner with Newsroom counterparts (adidasUS, PR, Partner Activations with athletes) and category Business Units to maximize publishing impact across owned, earned, and paid channels
- Foster strong relationships with global counterparts and platform/channel owners to ensure alignment, insight sharing, and cohesive execution
- Develop and manage social media strategies, including briefing and managing agencies on execution, creator partnerships, and content production
- Ensure all content is properly tagged and tracked to support performance measurement and advanced analytics
- Stay on top of social media trends, platform innovation, and pop culture to drive timely, relevant storytelling
- Connect social media experiences to adidas digital platforms to create best-in-class, seamless consumer journeys
- Support the Senior Manager of Digital Publishing in driving innovation and digital publishing best practices across the team
- Educate cross-functional partners and team members to deepen understanding of digital publishing opportunities and tools
- Present campaign plans, performance insights, and trend reports in internal and cross-functional meetings
- Consistently deliver results on time, on target, in full, and within budget
- Travel may be required to support shoots, events, or cross-market collaboration
Requirements
- Degree in Marketing, Communications, Retail, Digital or a related field
- 5+ years’ industry and/or relevant work experience
- Fluent written and spoken English language skills
- Creative, collaborative and confident
- Excellent interpersonal / communication skills and high level of strategic thinking
- Advanced experience with all major social media networks: Meta, Tiktok, YouTube, Snapchat etc.
- High understanding of owned channel and paid social landscape
- Keen understanding of the wider publishing mix: owned, earned and paid
- Broad understanding of and passion for the sports and fashion / entertainment industry
- Advanced presentation and organizational skills
- Understand the Editorial process
- Copywriting skills
- Ability to travel as required to support shoots, events, or cross-market collaboration