Marketing Manager

BART, A Portside Company

full-time

Posted on: 9/11/2025

Origin: • 🇺🇸 United States

✨ AI Apply

Mid-LevelSenior

Cloud

About the role

Build, execute, and optimize multi-channel demand generation campaigns (email, digital, events, webinars, account-based marketing) to generate qualified pipeline.
Develop lead nurturing programs and scoring models to move prospects through the funnel.
Track, analyze, and optimize performance metrics to ensure continuous improvement and ROI.
Partner with product and sales teams to translate complex solutions into clear, differentiated value propositions.
Develop messaging frameworks, competitive positioning, and product launch strategies.
Create compelling collateral (case studies, presentations, demo scripts, one-pagers) to support the sales process.
Own the marketing plan in alignment with sales and revenue targets.
Conduct market research and customer segmentation to refine targeting and campaign strategy.
Manage and optimize the corporate website to drive conversion and improve user experience.
Collaborate cross-functionally to ensure consistent messaging across touchpoints.
Travel up to 20% of the time.

Bachelor’s degree in Marketing, Business, or related field.
Previous experience in the aviation industry is a must.
4+ years of experience in B2B SaaS marketing, with at least 2 years in demand generation or growth marketing.
Proven track record of developing successful campaigns that drive pipeline and revenue.
Strong understanding of the buyer’s journey, segmentation, and lead lifecycle management.
Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce).
Analytical mindset with the ability to translate data into actionable insights.
Excellent communication, storytelling, and project management skills.
Familiarity with aviation, transportation, or enterprise SaaS industries strongly preferred.