BART, A Portside Company

Marketing

• Build, execute, and optimize multi-channel demand generation campaigns (email, digital, events, webinars, account-based marketing) to generate qualified pipeline.
• Develop lead nurturing programs and scoring models to move prospects through the funnel.
• Track, analyze, and optimize performance metrics to ensure continuous improvement and ROI.
• Partner with product and sales teams to translate complex solutions into clear, differentiated value propositions.
• Develop messaging frameworks, competitive positioning, and product launch strategies.
• Create compelling collateral (case studies, presentations, demo scripts, one-pagers) to support the sales process.
• Own the marketing plan in alignment with sales and revenue targets.
• Conduct market research and customer segmentation to refine targeting and campaign strategy.
• Manage and optimize the corporate website to drive conversion and improve user experience.
• Collaborate cross-functionally to ensure consistent messaging across touchpoints.
• Travel up to 20% of the time.

Marketing Manager

Account Executive

• Sell advanced aviation software solutions including Business Aviation Aircraft Owner Portal, Fleet and Crew Optimization, and Portside Flight Management Systems
• Identify and engage potential clients in the aviation industry
• Present and demonstrate SaaS solutions highlighting features like streamlined communication, maintenance tracking, and financial management tools
• Build and maintain strong client relationships
• Collaborate with marketing and product teams to develop sales strategies and campaigns
• Stay up-to-date with industry trends and competitor offerings
• Travel up to 30% of the time

Marketing Manager

Sales Executive