BART, A Portside Company

Account Executive

• Own and grow a portfolio of strategic accounts across charter, fractional, corporate, regional airline, emergency services, and government aviation segments.
• Develop and execute account strategies that drive adoption of the broader Portside platform through cross-sell, upsell, and expansion opportunities.
• Position Portside as a strategic technology partner by aligning solutions to customers' operational, financial, and commercial objectives.
• Build and maintain executive-level relationships with key stakeholders, including C-suite leaders, operations teams, finance organizations, maintenance leaders, flight departments, and IT teams.
• Lead complex sales cycles from opportunity identification through negotiation, contracting, and successful handoff to implementation and customer success teams.
• Collaborate closely with Customer Success, Product, Marketing, and Leadership teams to maximize customer value and long-term account growth.
• Identify opportunities created by mergers, acquisitions, fleet growth, operational changes, and evolving regulatory requirements.
• Maintain a deep understanding of aviation market trends, customer challenges, competitive dynamics, and emerging technology solutions.
• Deliver accurate forecasting, pipeline management, account planning, and territory management while consistently achieving revenue objectives.
• Act as the voice of the customer by providing market intelligence, competitive insights, and product feedback to support Portside's product and go-to-market strategies.
• Leverage CRM, sales intelligence, and AI-assisted tools to improve account planning, prospecting, forecasting, and customer engagement.
• Represent Portside at industry events, conferences, and customer meetings to strengthen relationships and expand market presence.

Strategic Sales Executive

Product Marketing

• Own and continuously refine Portside's product positioning, messaging, and value propositions across products, modules, buyer segments, and user personas.
• Translate product capabilities into clear, compelling business value for aviation customers, including aircraft management companies, flight departments, charter operators, fractional operators, lessors, and aircraft owners.
• Develop a deep understanding of Portside's buyers, users, decision-makers, and influencers, using customer, market, and competitive insights to inform strategy.
• Partner closely with Product leadership and Product Managers to understand roadmap priorities, product strategy, customer challenges, and competitive differentiation, translating these into market-facing narratives.
• Lead go-to-market planning and execution for product launches, major releases, integrations, packaging updates, and strategic initiatives.
• Create and maintain core product marketing assets, including pitch decks, product one-pagers, website content, demo narratives, release communications, FAQs, competitive battlecards, and customer-facing collateral.
• Partner with Sales to strengthen product positioning in customer conversations, demonstrations, RFPs, competitive evaluations, renewals, and expansion opportunities.
• Develop sales enablement materials and training programs that help customer-facing teams clearly articulate Portside's value, differentiation, customer outcomes, and proof points.
• Own competitive intelligence initiatives, including competitor positioning, strengths and weaknesses, market trends, pricing and packaging signals, and win/loss insights.
• Establish structured feedback loops across Sales, Customer Success, Support, Implementation, and customers to identify market opportunities, adoption barriers, customer needs, and expansion opportunities.
• Collaborate with Sales and Customer Success to develop customer stories, case studies, testimonials, ROI examples, and other proof points that demonstrate Portside's impact.
• Help shape Portside's category narrative and thought leadership in aviation technology, including themes such as operational efficiency, automation, AI-driven insights, data visibility, integrations, and owner experience.
• Support pricing, packaging, segmentation, and growth initiatives by bringing customer, market, competitive, and sales-cycle insights into strategic decision-making.
• Leverage AI-assisted tools to accelerate market research, competitive intelligence, content creation, messaging development, and go-to-market execution while measuring and optimizing product marketing effectiveness.

Strategic Sales Executive

Product Marketing Manager