Barrena Branding & Marketing

Social Media Manager

• Develop and execute social media strategies for client accounts
• Plan and manage content calendars aligned with overall marketing goals
• Create social media content for platforms such as LinkedIn, Instagram, TikTok, and YouTube Shorts
• Capture photo and video content during in-person shoots (events, offices, brand sessions, etc.)
• Edit short-form video content (Reels, TikToks, LinkedIn clips, etc.)
• Write captions and manage posting and scheduling across platforms
• Monitor content performance and make recommendations to improve engagement and results
• Collaborate with internal team to align social media with broader campaigns and initiatives
• Repurpose long-form content (blogs, videos, podcasts) into social-ready assets
• Stay on top of trends and proactively suggest new content ideas
• Ensure all content is on-brand, high-quality, and aligned with client strategy

Social Media Strategist, Content Creator

Performance Marketing

• Plan and manage paid media campaigns for our clients across Google Search, Display, YouTube, and LinkedIn Ads
• Build and optimize retargeting campaigns to re-engage high-intent audiences
• Analyze performance data and adjust campaigns based on KPIs (CPL, ROAS, CAC, etc.)
• Provide regular performance reports with actionable insights
• Conduct keyword research and develop audience targeting strategies based on B2B buyer intent
• Collaborate with our team to align messaging, creative, and landing page strategy with campaign goals
• Stay updated on industry trends and best practices in digital marketing and B2B tech
• Meet deadlines consistently and communicate proactively about project status

Paid Media Expert – Google Ads, LinkedIn Ads, B2B Tech

Marketing

• Support marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands
• Participate in weekly client strategy meetings and contribute to client communication and recommendations
• Help translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing
• Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients
• Provide input and feedback to internal specialists and contractors executing marketing initiatives
• Collaborate with our project coordinator to ensure timelines and deliverables stay on track
• Analyze campaign performance and contribute recommendations to improve results
• Support identifying growth opportunities within client accounts and assist in recommending new initiatives
• Help guide messaging, campaign direction, and marketing priorities based on each client’s goals

Marketing Strategy Manager

Chief Marketing Officer

• Lead marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands.
• Run weekly client strategy meetings and act as the primary strategic contact for accounts.
• Translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing.
• Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients.
• Provide strategic direction and feedback to internal specialists and contractors executing marketing initiatives.
• Collaborate with our project coordinator to ensure timelines and deliverables stay on track.
• Analyze campaign performance and recommend optimizations to improve results.
• Identify growth opportunities within client accounts and recommend new initiatives.
• Guide messaging, campaign direction, and marketing priorities based on each client’s growth goals.

Social Media Strategist, Content Creator

Paid Media Expert – Google Ads, LinkedIn Ads, B2B Tech

Marketing Strategy Manager

Director of Marketing Strategy