Director of Marketing Strategy

Barrena Branding & Marketing

Director of Marketing Strategy leading B2B marketing initiatives at Barrena Branding & Marketing. Collaborating with clients and internal teams to drive business growth through effective campaigns.

Posted 7/27/2026full-timeRemote • California, New York, Washington • 🇺🇸 United StatesLead💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B marketing strategies, with a strong focus on lead generation and campaign optimization across various channels. Proven ability to guide teams, analyze performance metrics, and provide strategic direction to achieve client growth goals.

Highest-signal resume keywords

B2B Marketing Strategy DevelopmentLead Generation CampaignsMarketing Metrics AnalysisTeam LeadershipClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingContent MarketingPaid MediaDigital MarketingCampaign OptimizationStrategic FeedbackPerformance Data AnalysisMarketing Program DevelopmentPipeline-Driving MarketingDeliverable Review

Soft Skills

Strategic CommunicationCollaborationExecutive PresentationClient GuidanceThoughtful Feedback

Industry Keywords

B2BSaaSHealthcareTechnologyProfessional ServicesConsumer BrandsAgency EnvironmentDemand GenerationCampaign DirectionGrowth Opportunities

About the role

Key responsibilities & impact

Lead marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands.
Run weekly client strategy meetings and act as the primary strategic contact for accounts.
Translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing.
Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients.
Provide strategic direction and feedback to internal specialists and contractors executing marketing initiatives.
Collaborate with our project coordinator to ensure timelines and deliverables stay on track.
Analyze campaign performance and recommend optimizations to improve results.
Identify growth opportunities within client accounts and recommend new initiatives.
Guide messaging, campaign direction, and marketing priorities based on each client’s growth goals.

Requirements

What you’ll need

8+ years of experience in marketing, ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services.
Experience with consumer brands is a plus.
Experience building and optimizing lead generation and pipeline-driving marketing programs, including campaigns across channels such as email, content marketing, paid media, and digital marketing.
You’ve personally developed marketing strategies and guided campaigns from concept through execution, translating business goals into measurable marketing initiatives.
You have experience leading marketing teams, guiding specialists, and reviewing deliverables to ensure strategic alignment and quality.
You are comfortable leading conversations with executives, presenting strategy, and guiding clients through marketing decisions.
You can review deliverables and provide thoughtful strategic feedback to writers, designers, and campaign specialists.
You use marketing metrics and campaign performance data to refine campaigns and guide strategic decisions.
Experience working as a marketing leader or marketing director within an agency environment is a strong plus.
Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility.
This role also requires participation in periodic internal and client meetings via video.

Benefits

Comp & perks

100% employer-covered medical plan for employees
401(k) retirement plan
Three weeks paid vacation plus nine paid company holidays
Six weeks of paid parental leave
Birthday day off
Volunteer day each year to support a cause you care about
Additional PTO earned each year of tenure
Remote-first work environment with flexible scheduling
Ongoing learning and professional development support