Social Media Strategist, Content Creator

Barrena Branding & Marketing

Social Media Strategist & Content Creator developing and executing social media strategies for clients. Combining content creation and strategic insights in the Tampa Bay area for various platforms.

Posted 7/27/2026contractTampa • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing social media strategies, creating engaging content across various platforms, and analyzing performance metrics to enhance engagement. Proficient in video shooting and editing, with a strong focus on collaboration and detail-oriented execution.

Highest-signal resume keywords

Social Media Strategy ExperienceContent Creation SkillsVideo & Editing ExpertisePlatform KnowledgeStrong Communicator

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent CreationVideo EditingPhoto Content CreationContent Performance Analysis

Soft Skills

Creative MindsetExecution OwnershipReliableDetail-OrientedStrong Communication

Tools & Technologies

CapCutAdobe PremiereFinal CutLinkedInInstagramTikTokYouTube Shorts

Industry Keywords

Content Calendar ManagementEngagement ImprovementBrand AlignmentTrend AnalysisRemote Team Collaboration

About the role

Key responsibilities & impact

Develop and execute social media strategies for client accounts
Plan and manage content calendars aligned with overall marketing goals
Create social media content for platforms such as LinkedIn, Instagram, TikTok, and YouTube Shorts
Capture photo and video content during in-person shoots (events, offices, brand sessions, etc.)
Edit short-form video content (Reels, TikToks, LinkedIn clips, etc.)
Write captions and manage posting and scheduling across platforms
Monitor content performance and make recommendations to improve engagement and results
Collaborate with internal team to align social media with broader campaigns and initiatives
Repurpose long-form content (blogs, videos, podcasts) into social-ready assets
Stay on top of trends and proactively suggest new content ideas
Ensure all content is on-brand, high-quality, and aligned with client strategy

Requirements

What you’ll need

Social Media Strategy Experience: Developing and managing social media strategies
Content Creation Skills: Comfortable creating video and photo content
Video & Editing Expertise: Independent shooting and editing using tools like CapCut, Adobe Premiere, Final Cut, or similar
Platform Knowledge: Understanding of content performance across LinkedIn, Instagram, TikTok, and YouTube Shorts
Creative & Performance Mindset: Generating content ideas with critical thinking about engagement and results
Execution Ownership: Managing posting, scheduling, and day-to-day execution
Strong Communicator: Collaborating well with a remote team and communicating clearly and proactively
Reliable & Detail-Oriented: Managing deadlines effectively and ensuring polished content ready to publish
Tampa Bay-Based: Must be located in the Tampa Bay, FL area for periodic in-person content shoots

Benefits

Comp & perks

Hourly or project-based compensation, depending on experience and scope
Commitment to fair compensation based on skill level and value brought