Paid Media Expert – Google Ads, LinkedIn Ads, B2B Tech

Barrena Branding & Marketing

Paid Media Specialist running Google Ads and LinkedIn Ads for B2B technology companies. Planning, executing, and optimizing campaigns to drive qualified leads and support clients’ growth goals.

Posted 7/27/2026contractRemote • New York • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across platforms like Google Search, Display, YouTube, and LinkedIn Ads, with a strong focus on B2B technology. Proficient in analyzing performance data, conducting keyword research, and developing audience targeting strategies to drive lead generation and align with buyer intent.

Highest-signal resume keywords

Paid Media Campaign ManagementB2B Technology ExperienceGoogle Ads ManagementRetargeting Funnel DevelopmentPerformance Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationKeyword ResearchAudience TargetingConversion TrackingData AnalysisPerformance ReportingBudget ManagementLead GenerationAd Copy DevelopmentRetargeting Strategies

Soft Skills

Proactive CommunicationAttention to DetailResponsivenessCollaboration

Tools & Technologies

Google AdsLinkedIn AdsYouTube AdsHubSpotCRM Integration

Industry Keywords

Digital MarketingB2B MarketingCPLROASCACPerformance MetricsIndustry TrendsBest Practices

About the role

Key responsibilities & impact

Plan and manage paid media campaigns for our clients across Google Search, Display, YouTube, and LinkedIn Ads
Build and optimize retargeting campaigns to re-engage high-intent audiences
Analyze performance data and adjust campaigns based on KPIs (CPL, ROAS, CAC, etc.)
Provide regular performance reports with actionable insights
Conduct keyword research and develop audience targeting strategies based on B2B buyer intent
Collaborate with our team to align messaging, creative, and landing page strategy with campaign goals
Stay updated on industry trends and best practices in digital marketing and B2B tech
Meet deadlines consistently and communicate proactively about project status

Requirements

What you’ll need

Proven experience running paid media campaigns for B2B technology companies is required
You must submit examples of previous paid campaigns — including ad copy, targeting strategy, and performance data (e.g., CPL, ROAS, CAC, etc.)
Must reside in the U.S. and work as a 1099 independent contractor
You double-check everything — targeting, budgets, tracking, and reporting
You’re responsive, proactive, and clear in communicating performance, optimizations, and strategy
You have hands-on experience managing Google Search, Display, YouTube, and LinkedIn Ads campaigns
You know how to build and refine retargeting funnels to re-engage high-intent B2B audiences
You can interpret lead generation data and align paid strategy to buyer intent and sales pipeline
Experience setting up conversion tracking, integrating with HubSpot or other CRMs, or launching campaigns alongside content or email marketing strategies

Benefits

Comp & perks

An open, collaborative environment
We want you to enjoy working with us and support your professional growth
Strategic guidance and feedback (we don’t leave you guessing!)
Respect for your time and expertise