Marketing Strategy Manager

Barrena Branding & Marketing

Marketing Strategy Manager developing marketing strategies for B2B clients at Barrena Branding & Marketing. Collaborating on campaign execution and analyzing performance metrics.

Posted 7/27/2026full-timeRemote • California, New York, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B marketing strategies, with a strong focus on lead generation and campaign performance analysis. Proficient in collaborating with teams and clients to align marketing initiatives with business goals.

Highest-signal resume keywords

B2B Marketing ExperienceLead Generation ProgramsCampaign Performance AnalysisClient CommunicationMarketing Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingContent MarketingPaid MediaDigital MarketingCampaign ExecutionMarketing MetricsPerformance Data AnalysisStrategic AlignmentFeedback ReviewGrowth Opportunity Identification

Soft Skills

CollaborationClient-Facing CommunicationThoughtful Feedback

Industry Keywords

TechnologyHealthcareSaaSProfessional ServicesAgency EnvironmentConsulting Environment

About the role

Key responsibilities & impact

Support marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands
Participate in weekly client strategy meetings and contribute to client communication and recommendations
Help translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing
Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients
Provide input and feedback to internal specialists and contractors executing marketing initiatives
Collaborate with our project coordinator to ensure timelines and deliverables stay on track
Analyze campaign performance and contribute recommendations to improve results
Support identifying growth opportunities within client accounts and assist in recommending new initiatives
Help guide messaging, campaign direction, and marketing priorities based on each client’s goals

Requirements

What you’ll need

4–7 years of experience in marketing, ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services
Hands-on experience supporting or executing lead generation and pipeline-driving marketing programs across channels such as email, content marketing, paid media, and digital marketing
Experience contributing to marketing strategies and connecting business goals to marketing execution
Comfortable owning pieces of campaigns and ensuring they are executed effectively across channels
Experience working with marketing teams, specialists, or contractors and providing input to improve deliverables
Participated in client meetings or worked in a client-facing environment
Ability to review deliverables and provide thoughtful feedback to writers, designers, and campaign specialists
Use of marketing metrics and campaign performance data to inform recommendations and optimizations
Experience working in an agency or consulting environment is a plus.
Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch)

Benefits

Comp & perks

100% employer-covered medical plan for employees
401(k) retirement plan
Three weeks paid vacation plus nine paid company holidays
Six weeks of paid parental leave
Birthday day off
Volunteer day each year to support a cause you care about
Additional PTO earned each year of tenure
Remote-first work environment with flexible scheduling
Ongoing learning and professional development support