Territory Sales Manager
CELSIUS
Director of Sales – Regionals & Independents
Banza
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $170,000 per year
Job Level
Lead
About the role
- Develop and execute sales strategy for regional chains, independents, and specialty retailers.
- Align sales goals with company objectives, including revenue, profitability, and brand visibility.
- Identify and pursue channel-specific growth opportunities and long-term strategic initiatives.
- Lead, mentor, and coach a team of account managers, ensuring engagement, development, and accountability.
- Own relationships with key regional and independent retail accounts.
- Drive new business development efforts, expanding distribution, and securing incremental placements.
- Manage trade spend, promotional planning, and customer marketing initiatives for assigned accounts.
- Deliver compelling sales presentations and negotiate terms to maximize growth and profitability.
- Recruit, manage, and motivate broker partners to deliver sales and executional excellence.
- Oversee field coverage and strategy in partnership with account managers and the SVP of sales, developing merchandising standards and ensuring compliance with promotional programs.
- Provide clear expectations, training, and accountability for brokers and sales reps.
- Partner with marketing, operations, and finance to ensure seamless execution of programs.
- Provide market insights on trends, pricing, innovation, and competitive activity.
- Collaborate with supply chain to ensure product availability and service levels meet customer needs.
Requirements
- 10+ years of progressive sales experience in the food & beverage CPG industry, with at least three years managing regional and independent grocery accounts.
- Minimum 2–3 years of people management experience with proven ability to lead, coach, and develop teams.
- Proven track record of delivering sales growth, building relationships, and managing trade spend.
- Strong broker management and field execution experience.
- Excellent negotiation, presentation, and analytical skills.
- Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.
- Bachelor’s degree in Business, Marketing, or related field
- Strategic thinker who can also roll up sleeves and execute.
- Strong leadership and people management skills.
- Collaborative team player with excellent communication skills.
- Passionate about what Banza’s doing!
Benefits
- Equity in Banza
- Annual Bonus
- Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
- One Medical Membership
- Short-Term Disability and Life Insurance
- Flexible Spending Account
- Commuter Benefits
- 401(k)
- Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, a birthday day off, and a 7+ week sabbatical after 5 continuous years of employment.
- Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow
- New Parents: 12 weeks of paid parental leave plus additional optional leave time to add, and 4 weeks of flexible return to work arrangements.
- Breast milk shipping service for traveling team members provided by Milk Stork
- Monthly fitness, internet and phone stipends
- Monthly lunch stipend to encourage team member connection
- Annual education stipend
- Home office set-up stipend
- Unlimited Pasta, Rice & Mac
- $500 annual stipend to purchase our pizza and waffles, wherever it's sold
- Quarterly snack box for remote employees
- Lively NYC office stocked with snacks and beverages
- Quarterly in-person and remote events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales strategy developmenttrade spend managementpromotional planningsales presentationsnegotiationanalytical skillsbroker managementfield executioncustomer marketing initiativesbusiness development
Soft skills
leadershipcoachingteam developmentcollaborationcommunicationstrategic thinkingentrepreneurial mindsetrelationship buildingengagementaccountability
Certifications
Bachelor’s degree in BusinessBachelor’s degree in Marketing
