Baggallini

Social Media Manager

• As a key member of the Brand Marketing team, the Social Media Manager will lead the development and execution of Baggallini’s social media strategy during a pivotal period of brand evolution.
• This role is both strategic and highly hands-on, responsible for creating compelling in-house content, driving influencer partnerships, and building scalable social commerce programs.
• Manage strategy and personally concept, shoot, edit, and publish short-form content in-house across TikTok, Instagram, and emerging platforms.
• Own influencer sourcing and content acquisition through both paid partnerships and gifting programs, ensuring a consistent pipeline of high-quality creator content.
• Establish and scale Baggallini’s ShopMy affiliate program, leveraging creator relationships to drive measurable revenue growth.
• Lead TikTok strategy with deep understanding of trends, algorithms, and content formats.
• Track and analyze engagement, growth, traffic, and revenue metrics.

Director

• Lead the global merchandising strategy for Dearfoams across markets.
• Drive commercial success, ensuring consumer relevance, and delivering a compelling customer experience across all franchise formats.
• Align global brand direction with market needs and lead cross-functional collaboration.
• Build a high-performing merchandising team.
• Support Chief Merchandising Officer on strategic and long-range brand planning initiatives.
• Execute brand initiatives set by Chief Merchandising Officer for growth in existing and new categories.
• Manage product creation and lifecycle.
• Identify go-to-market strategies with marketing team for consumer product stories and launch plans.
• Ensure alignment of cross-functional teams on key initiatives and timelines.

Social Media Manager

Director of Merchandising