Director, Global Brand.com Ecommerce & Revenue

Baggallini

Director of Global Brand.com Ecommerce and Revenue responsible for brand.com revenue performance across portfolios. Leading ecommerce strategy and optimizing the customer journey for better conversion and profitability.

Posted 7/16/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving brand.com revenue growth and conversion optimization through data-driven strategies and effective team leadership. Proven ability to translate customer insights into high-performing ecommerce experiences across diverse brand portfolios.

Highest-signal resume keywords

Ecommerce Strategy DevelopmentRevenue Growth AccountabilityConversion OptimizationTeam Leadership and DevelopmentCustomer Journey Performance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ecommerce Performance AnalysisRevenue ForecastingData-Driven Decision MakingOnsite Merchandising StrategyCustomer Behavior InsightsTesting and ExperimentationPersonalization StrategiesCommercial Outcome MeasurementGrowth Opportunity EvaluationBrand Narrative Translation

Soft Skills

Analytical SkillsProblem-Solving SkillsPlanning and OrganizationExecution CapabilitiesCross-Functional Collaboration

Certifications & Qualifications

Bachelor’s Degree in BusinessBachelor’s Degree in MarketingBachelor’s Degree in Digital CommerceBachelor’s Degree in Analytics

Industry Keywords

Consumer BrandEcommerceApparelFootwearLifestyle

About the role

Key responsibilities & impact

Own brand.com revenue, contribution margin, and sales growth targets across the RGB portfolio.
Translate customer journey, merchandising, and marketing strategies into measurable commercial outcomes.
Evaluate and prioritize growth opportunities across new brands, new geographies, and new customer segments.
Develop and own brand.com revenue plans and forecasts, and partner with Finance and eCommerce leadership to recommend and support investment proposals tied to brand.com performance.
Act as the commercial authority and decision-maker for brand.com commercial performance and prioritization.
Drive sustained year-over-year growth while building scalable capabilities that support long-term portfolio expansion.
Own the end-to-end customer journey across all RGB brand.com sites.
Establish and lead a conversion optimization roadmap grounded in data, testing, and customer behavior insights.
Lead onsite merchandising strategy as a conversion and confidence-building tool.
Partner with Brand and Creative teams to translate seasonal strategies into commercially optimized onsite experiences.
Continuously evolve onsite storytelling and merchandising to reflect relevant cultural, seasonal, customer trends and emerging consumer behaviors.
Partner closely with eCommerce Marketing to ensure traffic acquisition efforts convert efficiently.
Maintain accountability for brand.com demand forecasting as a commercial input to support revenue growth, customer demand, and conversion-driven initiatives.
Lead Brand.com strategy across a multi-brand portfolio, flexing approach by brand maturity, customer base and market dynamics.
Lead, coach, and develop a high-performing ecommerce team.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Digital Commerce, Analytics, or a related field, or equivalent practical experience.
10-14 years of progressive ecommerce experience, including senior-level responsibility for brand.com performance; Minimum of 3–5 years leading teams or cross-functional initiatives with accountability for outcomes.
Progressive experience leading brand.com ecommerce businesses with direct accountability for revenue growth, conversion optimization, and customer journey performance.
Strong analytical, quantitative, and problem-solving skills, paired with excellent planning, organization, and execution capabilities to drive continuous improvement and business results.
Demonstrated ability to translate brand narratives into high-performing onsite product storytelling.
Proven success optimizing end-to-end customer journeys to drive conversion and sales.
Hands-on experience with ecommerce testing, experimentation, and personalization strategies.
Experience partnering closely with Ecommerce Marketing to maximize return on traffic investment.
Demonstrated ability to lead and develop teams and influence cross-functional partners.
Consumer brand, apparel, footwear, or lifestyle experience preferred.

Benefits

Comp & perks

Health insurance
Flexible working arrangements
Professional development opportunities