Social Media and Commerce Manager

Baggallini

Creative content creator driving customer acquisition and revenue through TikTok and Instagram for Dearfoams. Focusing on short-form video and social storytelling to engage new audiences.

Posted 7/16/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing content strategies on TikTok and Instagram to drive customer acquisition and engagement. Proficient in analyzing performance data and optimizing content for conversion metrics.

Highest-signal resume keywords

Social Media MarketingContent CreationTikTok Shop ExperienceVideo Editing SkillsData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyCustomer AcquisitionConversion OptimizationA/B TestingVideo Production

Soft Skills

CollaborationCreativityAdaptability

Tools & Technologies

CapCutAdobe SuiteTikTok Shop ToolsSpark Ads

Industry Keywords

DTC eCommerceAffiliate MarketingTrend-Driven ContentPerformance MetricsCustomer Funnel Strategy

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Own and execute a TikTok and Instagram content strategy focused on acquiring new customers through high-converting, entertaining, and trend-driven videos.
Develop daily content that combines storytelling with clear product benefits and strong calls-to-action (CTAs) designed to drive clicks, follows, and purchases.
Use TikTok Shop tools (affiliate partnerships, product pins, in-video shopping) to turn viewers into buyers.
Identify acquisition opportunities through hashtags, sound trends, and TikTok SEO to get in front of new audiences.
Work closely with the marketing team to test organic content in paid formats (Spark Ads) to scale high-performing creative.
Collaborate with paid media and influencer teams to align on customer funnel strategy and creative testing.
Use platform analytics, conversion data, and A/B tests to optimize content for CAC (customer acquisition cost), CTR, and ROAS.
Continuously iterate on hooks, formats, visuals, and messaging based on real-time performance.
Recruit and manage TikTok affiliate creators to expand reach and acquire new customers through trusted voices.
Analyze performance data to optimize content and make weekly recommendations for improvement based on findings.

Requirements

What you’ll need

2–4 years in social media marketing, content creation, DTC eCommerce, or growth marketing.
Proven track record of using content to acquire and convert new customers (portfolio or case studies a plus).
Hands-on experience with TikTok Shop, Reels shopping, or affiliate-driven content campaigns.
Strong video editing skills (CapCut, Adobe Suite, or equivalent).
Comfortable working in a fast-moving, test-and-learn environment.

Benefits

Comp & perks

Medical
Dental
Vision
Short Term Disability (100% Company Paid)
Long Term Disability (100% Company Paid)
Basic Life Insurance (100% Company Paid)
Voluntary Life Insurance
Accident
Critical Illness
401(k) with Company Contributions
Legal and Identity Theft Coverage
Generous Team Member Discount
Education Assistance Scholarships for Team Member’s Children
8 Paid Holidays
One Week of Paid Summer Vacation
One Week of Paid Winter Vacation
Generous PTO
Hybrid Work Schedule