Axios

Director, Marketing and Growth

Axios

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $105,000 - $125,000 per year

Job Level

Lead

About the role

  • The big picture: Axios is looking for a visionary, data-driven, and creative marketing leader to drive growth, shape product positioning, and elevate the Axios brand.
  • The role: The Director of Growth & Marketing will lead the strategy and execution behind how people discover Axios, engage with our products, and stay loyal over time. This includes ownership of newsletter acquisition, retention, and LTV — as well as lifecycle marketing, paid media, product marketing, and brand.
  • Why it matters: This role is central to Axios’s business and mission. You’ll turn audience insights, performance data, and brand storytelling into a unified marketing strategy that drives reach, engagement, and long-term value. Your work will shape how audiences discover Axios, experience our products, and deepen their relationship with our brand.
  • What you’ll do: Full-funnel marketing strategy
  • Acquisition & Conversion Strategy
  • Retention, Engagement & Lifecycle Marketing
  • Data, insights & performance

Requirements

  • 8+ years of experience in performance, growth, or product marketing, with deep expertise in B2C or DTC funnels across paid, lifecycle, and owned channels
  • At least 5 years of experience managing high-performing teams, with a strong focus on mentorship, talent development, and collaboration
  • Proven success driving growth and retention in a recurring revenue or newsletter-based business model
  • Demonstrated ability to lead cross-functional initiatives and align marketing strategy with product, editorial, and business objectives
  • Strong analytical and quantitative skills, with comfort in experimentation, segmentation, reporting, and translating insights into action
  • Strategic mindset with the flexibility to pivot quickly in a fast-paced environment, balancing near-term performance with long-term brand value
  • Direct oversight of multi-million dollar marketing budgets, with accountability for pacing, planning, and performance
  • A mission-driven approach, entrepreneurial energy, and a passion for building marketing systems that scale