Advisor, Operational Excellence
Mitacs
Marketing
AvantStay
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Colorado, Florida, Tennessee
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Optimize listings through copywriting and photo selection
- Create and monitor systems of tracking for OTA performance metrics
- Utilize impressions and conversions data to make tactful decisions
- Conduct market research on listing performance trends and new channel opportunities
- Optimize distribution channels and website performance through detailed analysis of sales and reservation funnels to increase visibility and direct bookings
- Oversee the creation, analysis, and timeline management of visual content, ensuring alignment with our marketing brand
- Develop and implement marketing strategies specifically designed for vacation rentals
- Initiate and manage programs to enhance the guest experience, including developing loyalty programs and personalized communication strategies
- Act as project manager for property photoshoots
- Coordinate across the brand, social, and email teams to support execution of campaigns and content calendars
- Source, order, and manage inventory of marketing collateral (e.g., signage, printed materials, swag)
- Coordinate with local content creators, including tracking deliverables and communicating with local field operations teams
Requirements
- Experience with consumer and/or growth marketing in the hospitality industry, ideally with vacation rentals or hotels
- Ability to optimize listings through copywriting and photo selection
- Experience creating and monitoring systems for OTA performance metrics
- Ability to utilize impressions and conversions data to make tactful decisions
- Experience conducting market research on listing performance trends and new channel opportunities
- Ability to optimize distribution channels and website performance through analysis of sales and reservation funnels
- Experience overseeing creation, analysis, and timeline management of visual content
- Experience developing and implementing marketing strategies for vacation rentals
- Experience initiating and managing guest experience programs, including loyalty programs and personalized communications
- Project management experience for property photoshoots
- Experience coordinating across brand, social, and email teams to execute campaigns and content calendars
- Experience sourcing, ordering, and managing inventory of marketing collateral
- Experience coordinating with local content creators and local field operations teams
- Creative and enthusiastic attitude
- Ability to multi-task and focus on driving results through data-driven decisions
- Ability to synthesize performance data across multiple listings and markets
- Strong copywriting skills with knowledge of keyword search and SEO marketing
- Experience working closely with Product and developers to create seamless testing strategies
- Ability to work within tight deadlines and in ambiguous environments
- Passion for working with cross-functional teams and internal stakeholders
- Skills in Adobe Photoshop, Lightroom, and other photography-related technical skills are beneficial.
