Product Adoption Specialist

• Serve as an enterprise evangelist—helping strategic accounts realize the full value of Autodesk Forma. Drive adoption through awareness, onboarding, experimentation, and deep customer partnerships. Partner with internal teams to align on priorities, share learnings, and support scalable adoption strategies. Champion enterprise customer needs across Sales, Product, Marketing, and Customer Success. Build strong relationships with influential users and decision-makers within enterprise accounts. Develop and execute tailored programs that drive early success and engagement. Monitor adoption metrics (e.g., usage patterns, active users, engagement with key features) and proactively address friction with enablement or support. Identify and nurture internal advocates who can promote Forma within their organizations. Design and run experiments to test and scale awareness, onboarding, engagement, and expansion strategies. Create playbooks, templates, and workshop formats to support adoption at scale. Collaborate with Product and Marketing to highlight customer success stories and amplify Forma’s value. Represent Forma externally at events, customer workshops, and conferences to grow visibility and thought leadership. Partner with Autodesk sales teams to align adoption efforts with account plans and business goals. Equip sales with compelling narratives, usage data, and customer proof points to support strategic conversations. Serve as the “product adoption ambassador” during key sales and customer engagement touch points. Bring real-world insights from strategic accounts to Product, Marketing, and GTM teams. Advocate internally for the needs of large accounts to influence product roadmaps and support priorities. Ensure the customer perspective shapes our positioning, feature prioritization, and messaging strategies. Define and track KPIs for adoption success (e.g., depth of usage, number of active users, feature engagement). Report adoption trends, wins, and risks to leadership and collaborate on data-informed strategies for growth.

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