Product Adoption Specialist

• Design and execute proactive, scalable adoption programs to help Bonterra customers achieve success with products.
• Build and maintain structured adoption journeys via Pendo, Gainsight, and other tools using an omni-channel approach (email + in-app).
• Develop Onboarding Journeys and Post-Onboarding Journeys to accelerate time-to-value and drive retention.
• Design and run Targeted Adoption Campaigns to promote feature adoption; draft customer-facing copy for in-app messaging and emails.
• Partner with Events & Community Manager and Digital Learning Architects to integrate events and educational resources.
• Launch surveys near the end of campaigns; summarize results and recommend product or educational changes.
• Coordinate with Customer Success Management to layer in human-led motions when necessary.
• Execute ad-hoc adoption motions and quick in-app or email nudges; monitor performance and determine scaling.
• Use product analytics to identify adoption gaps, friction points, and opportunities; report on campaign performance.
• Partner with Product, CS, and Support to align adoption journeys with lifecycle milestones and product priorities.
• Act as voice of the customer internally, championing ease of use and clarity of messaging.

Digital Adoption Specialist

Technical Adoption Manager

Learning Content, Digital Adoption Specialist

Adoption Manager

Change Adoption Manager

Change Adoption Manager