Head of Marketing Program Management
Typeform
Product Marketing Director – Solutions
Arctic Wolf
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
CloudCyber Security
About the role
- Lead messaging, positioning, and go-to-market strategy for solutions across the Arctic Wolf portfolio
- Synthesize market, product, and competitive inputs into actionable marketing strategies to drive product adoption and revenue growth
- Collaborate across Sales, Marketing, and Product Management teams
- Define total value of the Arctic Wolf solution including positioning and packaging, vertical use cases and bundling, and enable the organization to sell the solution and track progress
- Partner with Pricing and packaging and the value team to drive the business value story for Arctic Wolf customers
- Develop messaging and positioning to explain the total value of Arctic Wolf per industry vertical
- Generate strategies for marketing campaigns encompassing the total value of Arctic Wolf per solution or per industry
- Partner with marketing teams to tell product and solution stories through blogs, whitepapers, videos, presentations, etc.
- Partner with demand gen and field marketing teams to build campaigns and revenue plays specific to verticals
- Create and deliver messaging docs, pitch templates, playbooks, and partner with Sales Enablement to empower the sales team
Requirements
- 8+ years of B2B software product marketing or solutions experience
- At least 3 years of product marketing experience with security operations solutions such as endpoint, MDR, incident response, SIEM, cloud security, network security, and security awareness training
- 2–4 years of team leadership experience
- Strong and broad knowledge of the cybersecurity industry, with an understanding of market dynamics and competitors
- Proven ability to translate technical features into compelling customer benefits
- Experience working with Sales and Marketing teams to deliver impactful marketing and enablement tools and programs
- Analytical mindset with the ability to interpret data and make data-driven marketing decisions
- Exceptional written and verbal communication skills
- Bachelor’s degree required; MBA preferred
- Background checks are required for this position
- Authorization to receive software or technology controlled under U.S. export control laws may be required
Benefits
- Equity for all employees
- Flexible time off
- Paid volunteer days
- Paid parental leave
- 401k & RRSP matching program
- Enhanced maternity leave and fertility support services
- Robust Employee Assistance Program (EAP) for mental health services
- Training and career development programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B software product marketingproduct marketingcybersecurityendpoint securityMDRincident responseSIEMcloud securitynetwork securitysecurity awareness training
Soft skills
team leadershipanalytical mindsetwritten communicationverbal communicationcollaborationstrategic thinkingdata-driven decision makingstorytellingpositioningpackaging
Certifications
Bachelor's degreeMBA
