Twilio

Senior Director, Marketing Strategy, Analytics and Engineering

Twilio

full-time

Posted on:

Location Type: Remote

Location: Remote • California, Connecticut, New Jersey, New York, Pennsylvania, Washington • 🇺🇸 United States

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Salary

💰 $223,300 - $328,400 per year

Job Level

Senior

Tech Stack

Tableau

About the role

  • Create a forward looking point of view on the future of marketing and how to drive success.
  • Define and drive global marketing strategies through actionable data and deep customer insight.
  • Build, mentor, and scale the marketing strategy, analytics and data activation teams.
  • Foster a culture of experimentation and measurable impact.
  • Lead annual/quarterly planning, forecasting, and OKR setting to guide execution across marketing.
  • Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
  • Own and drive Marketing spend efficiencies, ROI analysis, and optimization initiatives.
  • Develop executive-ready dashboards and translate data into actionable insights.
  • Travel occasionally to participate in project or team in-person meetings.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • 10+ years in marketing strategy, data analytics, or related functions.
  • 5+ years of people leadership.
  • Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
  • Strong communication, leadership, and cross-functional collaboration skills.
  • Advanced degree (MBA or similar) strongly preferred.
  • Experience in SaaS, tech, or high-growth environments preferred.
  • Certification in marketing analytics or data science is a plus.
  • Ability to travel occasionally for in-person meetings.
Benefits
  • Competitive pay
  • Generous time off
  • Ample parental and wellness leave
  • Health care insurance
  • 401(k) retirement account
  • Paid sick time
  • Paid personal time off
  • Paid parental leave
  • Eligible for equity plan
  • Eligible for corporate bonus plan
  • Remote-first work / flexible remote arrangements
  • Occasional travel for in-person meetings

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategydata analyticsROI analysisOKR settingdata activationforecastingexperimentationdashboard developmentcustomer insightdata translation
Soft skills
leadershipcommunicationcross-functional collaborationmentoringorganizational skillsstrategic thinkingteam buildingadaptabilityproblem-solvingcultural fostering
Certifications
marketing analytics certificationdata science certificationMBABachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Analyticsrelated field degree
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