Senior Director, Marketing Strategy, Analytics and Engineering
Twilio
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Connecticut, New Jersey, New York, Pennsylvania, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $223,300 - $328,400 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Create a forward looking point of view on the future of marketing and how to drive success.
- Define and drive global marketing strategies through actionable data and deep customer insight.
- Build, mentor, and scale the marketing strategy, analytics and data activation teams.
- Foster a culture of experimentation and measurable impact.
- Lead annual/quarterly planning, forecasting, and OKR setting to guide execution across marketing.
- Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
- Own and drive Marketing spend efficiencies, ROI analysis, and optimization initiatives.
- Develop executive-ready dashboards and translate data into actionable insights.
- Travel occasionally to participate in project or team in-person meetings.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 10+ years in marketing strategy, data analytics, or related functions.
- 5+ years of people leadership.
- Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
- Strong communication, leadership, and cross-functional collaboration skills.
- Advanced degree (MBA or similar) strongly preferred.
- Experience in SaaS, tech, or high-growth environments preferred.
- Certification in marketing analytics or data science is a plus.
- Ability to travel occasionally for in-person meetings.
Benefits
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Health care insurance
- 401(k) retirement account
- Paid sick time
- Paid personal time off
- Paid parental leave
- Eligible for equity plan
- Eligible for corporate bonus plan
- Remote-first work / flexible remote arrangements
- Occasional travel for in-person meetings
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategydata analyticsROI analysisOKR settingdata activationforecastingexperimentationdashboard developmentcustomer insightdata translation
Soft skills
leadershipcommunicationcross-functional collaborationmentoringorganizational skillsstrategic thinkingteam buildingadaptabilityproblem-solvingcultural fostering
Certifications
marketing analytics certificationdata science certificationMBABachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Analyticsrelated field degree