Archetype Themes

Director of Sales and Marketing

Archetype Themes

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Lead

About the role

  • Sales Leadership: Develop and execute a sales strategy targeting mid-market and enterprise clients across telecom, data infrastructure, and construction. Own the full sales cycle: prospecting, pitching, negotiating, and closing. Build and manage a pipeline of qualified opportunities. Over time, hire and mentor a small team of sales/business development professionals.
  • Marketing & Growth: Launch marketing campaigns that clearly communicate our telecom and infrastructure solutions. Build case studies and client success stories that highlight our fiber, cabling, DAS, Wi-Fi, and data center expertise. Manage online presence (LinkedIn, SEO, website) to ensure Archetype is discoverable and trusted. Explore partnerships, industry events, and PR opportunities to position Archetype as a leader in telecom and cabling solutions.
  • Strategy & Reporting: Partner with company leadership to define growth targets and priorities. Establish KPIs for sales and marketing performance and provide regular reports. Identify new markets, verticals, and opportunities for expansion

Requirements

  • 5–10 years of experience in B2B sales, business development, or marketing, ideally in telecommunications, infrastructure, or industrial services
  • Proven track record of building and closing pipelines from scratch
  • Strong understanding of digital marketing and inbound lead generation
  • Entrepreneurial, hands-on, and comfortable working in a growing company environment
  • Exceptional communication and relationship-building skills
  • Willingness to travel regularly for client meetings, conferences, and industry events
  • Bonus: Existing network of telecom, construction, or IT infrastructure contacts