Archetype Themes

Sales

• Sales Leadership: Develop and execute a sales strategy targeting mid-market and enterprise clients across telecom, data infrastructure, and construction. Own the full sales cycle: prospecting, pitching, negotiating, and closing. Build and manage a pipeline of qualified opportunities. Over time, hire and mentor a small team of sales/business development professionals.
• Marketing & Growth: Launch marketing campaigns that clearly communicate our telecom and infrastructure solutions. Build case studies and client success stories that highlight our fiber, cabling, DAS, Wi-Fi, and data center expertise. Manage online presence (LinkedIn, SEO, website) to ensure Archetype is discoverable and trusted. Explore partnerships, industry events, and PR opportunities to position Archetype as a leader in telecom and cabling solutions.
• Strategy & Reporting: Partner with company leadership to define growth targets and priorities. Establish KPIs for sales and marketing performance and provide regular reports. Identify new markets, verticals, and opportunities for expansion

Director of Sales and Marketing