Archetype

Performance Marketing

• Manage the day-to-day delivery of content-led campaigns, projects and written communications across B2B technology accounts.
• Support the development and delivery of written content including thought leadership, reports, EDMs, messaging, case studies, executive content, LinkedIn copy, localization projects and campaign assets.
• Write, edit and shape content where required, ensuring work is clear, accurate, aligned to brief and appropriate for the audience and channel.
• Translate client and senior direction into clear briefs, actions, timelines and next steps.
• Manage campaign timelines, workflows, stakeholders, review cycles and approvals across multiple projects.
• Act as a key client contact for content-led workstreams, managing timelines, feedback and approvals with confidence.
• Manage localisation and adaptation of global or regional content for Australian audiences.
• Track feedback, consolidate comments and ensure final outputs are delivered to a constantly high standard.
• Monitor scope, timelines, resourcing and risks, escalating early when senior input is required.
• Support planning, reporting and optimisation across content-led campaigns and projects.
• Help identify new content opportunities, formats, partnerships or channels that can give clients stronger cut-through.
• Identify opportunities to improve delivery efficiency and strengthen ways of working.

B2B Content & Campaign Manager

Account Executive

• Effectively oversee existing b2b tech accounts on a day-to-day basis whilst collaborating on wider projects and strategies
• Proactively network and attend industry events to help foster new business opportunities and client relationships
• Deliver sound strategic counsel and offer confident client management
• Develop written materials that follows the strategic direction of each client
• Nurture an excellent understanding of your client’s business and industry sector and build trusted client relationships particularly in tech
• Confidently show vigor in achieving top-tier meaningful coverage aligned with clients comms & business objectives
• Influence and deliver insights reports and competitor tracking for clients
• Devise frameworks for impactful client reporting and evaluation, using best practice measurement strategies to demonstrate impact.
• Lead a team on projects and new business proposals

B2B Content & Campaign Manager

Senior Account Director, PR, B2B Tech