Freelance Content, Copywriter

Archetype

Creative and versatile freelance Content & Copywriter supporting integrated campaigns across digital channels. Collaborating with teams to develop content that strengthens campaigns and engages audiences in varied formats.

Posted 6/19/2026contractKuala Lumpur • 🇲🇾 MalaysiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Support the development and delivery of content across campaigns, digital platforms and branded communications.
Write compelling short-form content across social media, websites, landing pages and campaign assets, ensuring messaging is clear, engaging and aligned to campaign objectives.
Develop campaign messaging, content frameworks, hooks and taglines that strengthen creative concepts and support broader campaign goals.
Create video scripts and frame-by-frame storyboards for short-form digital and social content.
Adapt tone of voice, messaging and content structure across different audiences, industries and channels while maintaining consistency and brand integrity.
Provide content direction, creative input and social content ideas that help campaigns stand out and connect with their intended audience.
Collaborate with creative, strategy and account teams to ensure content aligns with campaign objectives, audience insights and brand requirements.
Support the development of long-form content including articles, reports, blogs, thought leadership pieces, executive content and website copy.

Requirements

What you’ll need

Strong storytelling, copywriting and concept development skills.
Experience creating content across social, digital, web and video formats.
Ability to write effectively across both short-form and long-form content.
Experience developing campaign messaging, creative concepts and content frameworks.
Strong understanding of social and digital content best practices.
Excellent written communication skills and strong attention to detail.
Ability to manage multiple deadlines and deliver high-quality work in a fast-paced environment.
Experience working with clients across technology, finance, healthcare, FMCG or related sectors is preferred.
A portfolio demonstrating a range of content formats, creative thinking and writing styles.
Ability to work on a project, retainer or ad-hoc basis with agreed turnaround times.

Benefits

Comp & perks

Opportunity to work with colleagues from 21 offices worldwide, gaining diverse perspectives and experiences.
Be part of an organisation that prioritises diversity, equity and inclusion, ensuring a welcoming and inclusive workplace for all.
A team that values curiosity, ambition and kindness, fostering a supportive and inspiring work environment.
Opportunity to contribute to integrated campaigns across a diverse range of clients and industries.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingstorytellingconcept developmentcontent creationcampaign messagingcontent frameworksvideo scriptinglong-form contentshort-form contentdigital content best practices

Soft Skills

written communicationattention to detailtime managementcollaborationcreative thinkingadaptabilityaudience insight understandingproject managementfast-paced workclient engagement