Aptos Foundation

DeFi GTM Strategist

Aptos Foundation

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

JuniorMid-Level

Tech Stack

Web3

About the role

  • Design and execute GTM strategies and campaigns to amplify Aptos-native DeFi projects and partner launches
  • Own project timelines and cross-functional coordination across internal and external stakeholders (e.g., protocol teams, marketing, community)
  • Support the pre-launch, launch, and post-launch lifecycle of ecosystem campaigns
  • Track success metrics and continuously optimize campaign effectiveness based on user feedback and performance data
  • Work closely with ecosystem, growth, and marketing teams to ensure aligned messaging and distribution
  • Contribute to broader DeFi ecosystem development efforts and surface insights from the field to inform ecosystem support strategy

Requirements

  • 2–5 years of experience in DeFi, Web3, fintech, or startup environments, ideally with a focus on GTM, marketing, strategy, or ecosystem development
  • Strong understanding of DeFi products and user behavior (even at a light, power-user level)
  • Excellent program/project management skills; able to keep many threads moving across internal and external stakeholders
  • Strategic thinker with strong written communication and a bias toward action
  • Comfortable in fast-paced, ambiguous environments and excited to work across multiple workstreams
  • Passionate about growing the next wave of DeFi adoption and innovation