Support the over-arching community engagement strategy for Apex Service Partners.
Design community engagement tactics & activations tailored to Home Services.
Guide the planning and execution of events at our local brands to improve our event execution.
Educate local brands & teams on our community engagement playbook.
Manage larger strategic partnerships with charitable organizations, colleges and/or professional sports teams.
Be an internal champion of community marketing by sharing out our strongest partnerships, largest activations and top-performing brands.
Identify best practices to drive internal team engagement through volunteer opportunities, recognition and celebrations.
Effectively communicate with internal teams, agency partners and media outlets to keep projects on time and on track.
Work closely with the marketing and operations teams to align community engagement strategies with overall business goals.
Partner closely with Social Media Manager to bring local efforts and initiatives to life on social channels and coordinate cross-functional efforts for holidays, campaigns, and initiatives.
Build consolidated reports on community efforts and media exposure and provide actionable insights and recommendations to help improve ROI.
Educate teams on how to track and measure the performance of local events and partners to help understand ROI.
Requirements
5+ years of PR, community engagement or marketing experience with increasing responsibility and a proven track record of success
Highly effective project management, prioritization, multi-tasking, and time management skills
High attention to detail and quality standards
Excellent written and verbal communication skills
Strong strategic capabilities as well as hands-on tactical ability
Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives
Extensive marketing experience in home services or similar industry
A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
Must be passionate about community engagement and making a positive impact in local communities
Social media acumen is essential and ability to work closely with Social Media Manager