Vice President, Marketing
Visit.org
Vice President, Brand and Digital Marketing
Lumistry
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own the Corporate Brand strategy, including positioning, messaging, and visual identity.
- Lead product marketing across all offerings, including go-to-market planning, packaging, pricing, and competitive differentiation.
- Partner with Sales and Customer Success to create sales enablement assets and thought leadership content.
- Manage corporate communications, PR, and event strategies to amplify the company’s presence.
- Build and execute integrated B2B demand generation programs that drive pipeline and revenue growth.
- Lead digital acquisition strategies across paid, owned, and earned channels, ensuring measurable ROI.
- Establish a metrics-driven culture with regular reporting on pipeline contribution, CAC, LTV, and campaign performance.
- Lead the digital marketing services organization delivering websites, paid media, SEO, mobile applications, and e-commerce solutions to clients.
- Ensure client campaigns are data driven, measurable, and aligned with performance goals.
- Partner with Product and Technology teams to expand offerings and integrate new capabilities (e.g., e-commerce).
- Serve as an Executive point of contact for strategic clients and drive growth and innovation.
- Perform other duties as assigned.
Requirements
- 10+ years of progressive Marketing Leadership experience, including Brand/Product Marketing and Digital Performance Marketing.
- Proven track record of building and scaling B2B demand generation engines that deliver measurable pipelines.
- Expertise in Digital Marketing Services (websites, paid media, SEO, e-commerce).
- Strong experience in Product Marketing, including market positioning, messaging, and go-to-market execution.
- Exceptional leadership skills with experience managing multi-disciplinary teams.
- Data-driven decision maker with strong analytical and reporting capabilities.
- Excellent communicator with executive presence and client-facing credibility.
- Preferred: Prior experience in the Pharmacy Industry.
