Lumistry

Digital Marketing

• Own the Corporate Brand strategy, including positioning, messaging, and visual identity.
• Lead product marketing across all offerings, including go-to-market planning, packaging, pricing, and competitive differentiation.
• Partner with Sales and Customer Success to create sales enablement assets and thought leadership content.
• Manage corporate communications, PR, and event strategies to amplify the company’s presence.
• Build and execute integrated B2B demand generation programs that drive pipeline and revenue growth.
• Lead digital acquisition strategies across paid, owned, and earned channels, ensuring measurable ROI.
• Establish a metrics-driven culture with regular reporting on pipeline contribution, CAC, LTV, and campaign performance.
• Lead the digital marketing services organization delivering websites, paid media, SEO, mobile applications, and e-commerce solutions to clients.
• Ensure client campaigns are data driven, measurable, and aligned with performance goals.
• Partner with Product and Technology teams to expand offerings and integrate new capabilities (e.g., e-commerce).
• Serve as an Executive point of contact for strategic clients and drive growth and innovation.
• Perform other duties as assigned.

Vice President, Brand and Digital Marketing