Account Manager, Commerce
Sovrn
Job Level
Mid-LevelSenior
About the role
- Develop and execute comprehensive Google Ads strategies to scale advertising revenue
- Manage Search, Shopping, Display, YouTube, and Performance Max campaigns
- Maintain and improve current performance metrics
- Implement advanced bidding strategies and campaign optimization techniques
- Set up and optimize Google Analytics 4 and Google Tag Manager
- Implement conversion tracking across multiple touchpoints and attribution models
- Conduct keyword research for health, beauty, and personal care products
- Develop and refine audience targeting strategies including custom and lookalike audiences
- Create and optimize ad copy and creative assets for maximum performance
- Track and analyze key metrics: CPA, ROAS, CTR, Quality Score, and conversion rates
- Generate detailed performance reports and strategic recommendations
- Identify scaling opportunities while maintaining profitability targets
- Conduct competitor analysis and market research
- Develop strategies to significantly increase advertising spend while maintaining efficiency
- Test new campaign types, targeting methods, and creative approaches
Requirements
- 3+ years expert-level Google Ads management experience with proven scaling results
- Experience managing significant ad spend ($50K+ monthly budgets preferred)
- Proven hands-on experience in managing e-commerce campaigns
- Optional: Experience in health, beauty, or personal care product categories
- Optional: Experience with Birch PPC Software
- Ability to work 10pm-7am Manila (Night Shift)
- Full remote work capability
