Amz-AllStars

Performance Marketing

• Develop and execute comprehensive Google Ads strategies to scale advertising revenue
• Manage Search, Shopping, Display, YouTube, and Performance Max campaigns
• Maintain and improve current performance metrics
• Implement advanced bidding strategies and campaign optimization techniques
• Set up and optimize Google Analytics 4 and Google Tag Manager
• Implement conversion tracking across multiple touchpoints and attribution models
• Conduct keyword research for health, beauty, and personal care products
• Develop and refine audience targeting strategies including custom and lookalike audiences
• Create and optimize ad copy and creative assets for maximum performance
• Track and analyze key metrics: CPA, ROAS, CTR, Quality Score, and conversion rates
• Generate detailed performance reports and strategic recommendations
• Identify scaling opportunities while maintaining profitability targets
• Conduct competitor analysis and market research
• Develop strategies to significantly increase advertising spend while maintaining efficiency
• Test new campaign types, targeting methods, and creative approaches

Google Ads Specialist