Pearl West

Head of PPC Strategy – Amazon, Google

Pearl West

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Salary

💰 $65,000 - $85,000 per year

Job Level

Lead

About the role

  • Drive paid media campaigns on Amazon and Google (Search, Shopping, Performance Max) across multiple brands
  • Perform daily campaign optimization: analyze performance, shift budgets, and optimize ads based on ROAS, TACOS, and contribution margin
  • Build and maintain keyword strategies and ASIN targeting structures
  • Design and run rigorous A/B tests across creatives, copy, bidding, and targeting settings
  • Collaborate with Creative, Brand Managers, and Ops to align ad strategy with inventory, pricing, and product launches
  • Own campaign dashboards and reporting flows; provide actionable insights to leadership weekly
  • Manage ad tech and tooling (Amazon Ads Console, Google Ads, Perpetua, Pacvue, Helium10, bulk sheets, automation scripts, analytics)
  • Drive brand-level P&L contribution and ad spend efficiency to hit margin targets
  • Systematize processes: document playbooks, build SOPs, and mentor junior team members
  • Audit and ramp campaigns, launch full-funnel strategies, and take full ownership of budget, execution, and results within 30-90 day success benchmarks

Requirements

  • 3+ years managing Amazon and/or Google PPC at a performance marketing level
  • Expertise in Amazon Ads Console and Google Ads (Search, Shopping, Performance Max)
  • Strong data analysis and performance reporting skills
  • Proven track record of optimizing campaigns to scale profitably
  • Excellent understanding of keyword and ASIN targeting strategies
  • Experience managing high-velocity ad spend ($50k+/mo) with tight margin controls
  • Experience running A/B tests across creatives, copy, bidding, and targeting
  • Experience with tools: Perpetua, Pacvue, Helium10, Data Studio, bulk sheets, automation scripts
  • Experience building SOPs and mentoring junior team members
  • Background in e-commerce or direct response marketing (preferred)
  • Familiarity with TikTok Shops, Meta Ads, or other channels is a plus
  • Bachelor's degree in Marketing, Business, or related field (optional but preferred)
  • Prior experience in multi-brand or startup environments is highly valued