Senior Marketing Manager - Segment Lead
GeneDx
Growth Marketing Manager – Internal
Amplēo
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Serve as the main point of contact for assigned clients, establishing strong relationships and ensuring clear, proactive communication.
- Define and refine project scope, goals, and deliverables in collaboration with clients and internal stakeholders.
- Provide clients with strategic recommendations and regular updates on project and campaign performance.
- Contribute to the creation and execution of integrated marketing campaigns across digital, print, and event channels.
- Align campaign messaging and creative assets with each client’s business objectives and target audience needs.
- Support brand and content strategy initiatives, ensuring consistency across all deliverables.
- Conduct audience and competitor research to inform strategy and campaign development.
- Analyze market trends and apply insights to enhance marketing effectiveness and innovation.
- Manage multiple concurrent projects, timelines, and resources.
- Delegate tasks and provide leadership to cross-functional teams (creative, digital, strategy, and content).
- Foster a collaborative, accountable team culture that encourages continuous improvement and innovation.
- Monitor marketing campaign performance using analytics tools and KPIs.
- Prepare regular reports and presentations for clients and internal teams that highlight key metrics, results, and opportunities for optimization.
- Track project budgets, ensuring financial accountability.
- Anticipate project risks, develop contingency plans, and take corrective action when necessary.
- Collaborate on digital strategies including SEO, social media, email, and paid media to enhance visibility and engagement.
- Apply optimization techniques to improve performance across channels.
- Plan, coordinate, and execute client-facing events, trade shows, and sponsorships to strengthen brand presence.
- Evaluate and refine internal workflows to increase efficiency, improve outcomes, and enhance client satisfaction.
Requirements
- 4+ years of experience in marketing and project management, preferably in an agency or client-facing environment.
- Proven success managing marketing projects across various channels (social media, PR, advertising, content, etc.).
- Strong understanding of modern marketing principles and tools.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging.
- Highly organized with exceptional planning, time management, and multitasking capabilities.
- Proactive problem-solver with keen analytical and strategic thinking abilities.
- Self-motivated, detail-oriented, and capable of working independently with minimal supervision.
- Familiarity with marketing platforms (HubSpot, Google Analytics, etc.).
- Experience using project management tools such as ClickUp, Trello, or Monday.com.
- Understanding of SEO, social media platforms, and digital marketing best practices.
