Senior Marketing Manager - Segment Lead
GeneDx
Online Business Manager, I
IntegrateUp
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $55,000 - $60,000 per year
Job Level
Mid-LevelSenior
About the role
- Design, improve, and maintain internal systems, SOPs, and workflows
- Set up and optimize tools, software, and automations for operational efficiency
- Track and improve documentation, filing systems, and knowledge hubs
- Evaluate and enhance performance across platforms like Monday.com, GoHighLevel, Make.com and Zapier
- Lead internal, client-facing, and strategic projects from kickoff to completion
- Plan, execute, and track key initiatives to ensure timely delivery and budget adherence
- Define, track, and report KPIs—starting with a 30-60-90 day plan for the bookkeeping team
- Coordinate task assignments and manage project workflows across platforms
- Liaise with the CMO and external consultants to implement marketing and tech strategies
- Foster a culture of feedback, coaching, and collaboration; keep team engaged and accountable
- Lead hiring, onboarding, and performance reviews for contractors
- Track team response time and workflow capacity; ensure clear roles across virtual teams
- Align daily operations with long-term business strategy and analyze performance metrics
- Oversee client onboarding/offboarding and proactive client communication
- Anticipate operational risks and implement proactive mitigation strategies
- Manage budgets and allocate resources to support digital initiatives
- Collaborate with marketing and sales teams on product launches and promotions
Requirements
- 5+ years of experience in operations, systems, and people management
- 2+ years of Digital Marketing experience
- OBM certification strongly preferred
- Fluent in English (written and verbal)
- Highly tech-savvy, analytical, and system-oriented
- Experience within a service-related online business (e.g., marketing agency) desired
- Strong project management skills (Asana, Trello, ClickUp, Monday.com)
- Proven ability to lead remote teams with focus on accountability and performance
- Strategic thinker with long-term planning capabilities
- Excellent communication and collaboration skills
- Strong problem-solving and decision-making abilities
- Skilled in using spreadsheets and formulas for data tracking and analysis
- Familiarity with budgeting, expense tracking, and financial reporting
- Comfortable with remote tools (Slack, Zoom, Google Workspace, CRMs, automation platforms)
- Experience setting up/optimizing tools, software, and automations (Monday.com, GoHighLevel, Make.com, Zapier)
