GeneDx

Senior Marketing Manager - Segment Lead

GeneDx

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $135,000 - $155,000 per year

Job Level

Senior

About the role

  • Segment Marketing Lead to develop and execute integrated, insight-led marketing strategies for GeneDx’s BioPharma and Payor partner audience segments.
  • Role spans two priority audiences; unify strategy, execution, and measurement across paid and owned channels to reach prospective and existing partners.
  • Responsibilities include end-to-end marketing plans, content strategy, audience segmentation, measurement plans, and sales enablement—delivered through cross-functional collaboration to support partnerships.
  • Build brand and product equity, drive awareness, engagement, and adoption, and enable commercial conversion.
  • Lead full-funnel, multi-channel programs targeting potential and existing partners; tactics include conferences/events, digital ads, email, webinars, thought leadership placements, and targeted outreach.
  • Collaborate with Channel Owners, Sales, Product, Product Marketing, and other internal stakeholders to align on messaging and business objectives.
  • Develop and execute measurement plans in collaboration with Marketing Analytics to track program performance, partner engagement, and commercial outcomes, optimizing strategies over time.

Requirements

  • 8+ years of experience in marketing, preferably with 3-5 years focused on the healthcare industry. Experience in Payor and/ or healthcare partner marketing is preferred.
  • Proven success in B2B and product marketing of data products and services.
  • Strong strategic thinking with a proven ability to develop and execute data-driven marketing plans.
  • Exceptional communication and storytelling skills, with the ability to distill complex clinical concepts into impactful, audience-friendly messaging.
  • Proficiency in marketing technologies, including CRM and marketing automation platforms.
  • Experience with project management and project management tools like Monday.com.
  • Highly collaborative, with a history of success working cross-functionally to achieve business goals.
  • A self-starter with the ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment.
  • Strong analytical skills with experience in developing and interpreting marketing metrics and KPIs.
  • Passion for innovation, creativity, and driving meaningful outcomes in healthcare.