Integrated Marketing Associate
Claire's
Senior Marketing Manager - Segment Lead
GeneDx
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $135,000 - $155,000 per year
Job Level
Senior
About the role
- Segment Marketing Lead to develop and execute integrated, insight-led marketing strategies for GeneDx’s BioPharma and Payor partner audience segments.
- Role spans two priority audiences; unify strategy, execution, and measurement across paid and owned channels to reach prospective and existing partners.
- Responsibilities include end-to-end marketing plans, content strategy, audience segmentation, measurement plans, and sales enablement—delivered through cross-functional collaboration to support partnerships.
- Build brand and product equity, drive awareness, engagement, and adoption, and enable commercial conversion.
- Lead full-funnel, multi-channel programs targeting potential and existing partners; tactics include conferences/events, digital ads, email, webinars, thought leadership placements, and targeted outreach.
- Collaborate with Channel Owners, Sales, Product, Product Marketing, and other internal stakeholders to align on messaging and business objectives.
- Develop and execute measurement plans in collaboration with Marketing Analytics to track program performance, partner engagement, and commercial outcomes, optimizing strategies over time.
Requirements
- 8+ years of experience in marketing, preferably with 3-5 years focused on the healthcare industry. Experience in Payor and/ or healthcare partner marketing is preferred.
- Proven success in B2B and product marketing of data products and services.
- Strong strategic thinking with a proven ability to develop and execute data-driven marketing plans.
- Exceptional communication and storytelling skills, with the ability to distill complex clinical concepts into impactful, audience-friendly messaging.
- Proficiency in marketing technologies, including CRM and marketing automation platforms.
- Experience with project management and project management tools like Monday.com.
- Highly collaborative, with a history of success working cross-functionally to achieve business goals.
- A self-starter with the ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment.
- Strong analytical skills with experience in developing and interpreting marketing metrics and KPIs.
- Passion for innovation, creativity, and driving meaningful outcomes in healthcare.
