Email Marketing Lead
BMG Money
Cloud
Managing Director, Email Marketing
American Cancer Society
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $170,000 per year
Job Level
Lead
Tech Stack
Cloud
About the role
- Strategic leadership and oversight of the enterprise-wide marketing automation strategy and implementation
- Primary liaison with the ACS Legal team to ensure compliance with all channel privacy regulations
- Oversees the selection, development, and optimization of marketing automation tools across the enterprise
- Leads audience segmentation and engagement strategies, ensuring targeted and personalized communications that drive revenue and donor engagement
- Accountable for leading integrated email and multichannel campaign strategies, ensuring alignment across digital, social, and offline channels
- Analyzes and optimizes program KPIs using data-driven insights to test, measure, and refine marketing automation strategies
- Identifies and champions marketing industry innovations and best practices
- Partners with key stakeholders across the organization to establish expectations, goals, and testing plans
- Leadership and supervision of the Email Marketing team
- Manages response to customer service escalations related to email and text marketing
Requirements
- Bachelor's degree in Business Management, Marketing or related field
- Marketing Cloud Email Specialist Certification required (and other certifications as assigned)
- 10+ years marketing experience with project management focus or relative experience
- 7+ years experience managing national email program for large non-profit or organization
- Deep experience with program level budget management and forecasting
- Experience with multiple Email marketing platforms (full service and self-service)
- Microsoft PowerPoint, Excel, Word and other project management and presentation applications
