Senior Manager, Field Marketing – Events
CMiC
Events & Community Manager
Alternative Payments
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$100,000 - CA$140,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Own Alternative Payments’ annual event calendar (conferences, trade shows, webinars, roadshows, customer meet-ups).
- Manage event budget ($500K-$1M), logistics, vendor relationships, booth design, and onsite team coordination.
- Partner with Sales, Partnerships, and Customer Success to maximize ROI (pre-event campaigns, onsite demos, post-event follow-up).
- Develop scalable playbooks to ensure consistent, repeatable execution.
- Build and manage Alternative Payments’ community presence (peer groups, user forums, Slack/LinkedIn groups, ambassador programs).
- Act as the point person for associations, peer groups, and ecosystem partners.
- Launch and moderate digital community initiatives (AMAs, customer spotlight programs, online discussions).
- Design and run advocacy initiatives such as customer advisory boards, reference programs, and testimonial pipelines.
- Present in webinars organized by Marketing and industry partners, helping communicate key messages and insights.
- Collaborate with Marketing to enable cross-marketing initiatives by facilitating introductions and joint content opportunities with industry partners.
- Partner with Marketing to produce event and community content: abstracts, panel prep, recap blogs, and social campaigns.
- Drive engagement through creative tactics (gamification, leaderboards, recognition programs).
- Capture field and community insights to inform Sales, Marketing, and Product.
- Track and report KPIs, including:
- Event ROI (pipeline influenced/sourced, cost per SQL).
- Community growth and engagement (active members, participation).
- Advocacy expansion (case studies, references, testimonials).
- Provide leadership with post-event reports and recommendations for improvement.
Requirements
- 3–5+ years of experience in event management, field marketing, or community management (B2B SaaS or FinTech preferred).
- Familiarity with event platforms (Whova, Splash, ON24, Eventbrite) and community tools (Slack, Discord, LinkedIn).
- CRM/marketing automation experience (HubSpot, Salesforce, etc.) a strong plus.
- Excellent communicator, presenter, and storyteller — able to connect with partners, customers, and internal teams.
- Strong project manager with the ability to juggle multiple deadlines and stakeholders.
- Creative, entrepreneurial mindset with a bias for action in high-growth environments.
- Deep understanding of the MSP ecosystem (peer groups, associations, major conferences such as ASCII, IT Nation, MSPGeekCon, ChannelPro, Robin Robins) strongly preferred.
- Willingness to travel across North America (~35–55%).
Benefits
- Competitive salary tailored to your experience, skills, and expertise.
- Equity opportunities so you can share in our growth and success.
- Unlimited PTO and flexibility when you need it most – because work-life balance matters.
- Learning & development stipend to help you grow and do your best work.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event managementfield marketingcommunity managementbudget managementKPI trackingproject managementadvocacy initiativescontent productiondigital community initiativesROI analysis
Soft skills
communicationpresentationstorytellingproject managementcreativityentrepreneurial mindsetcollaborationleadershipengagement tacticsinsight capture
