Senior Event Producer, B2B
Acosta
Senior Manager, Field Marketing – Events
CMiC
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteJob Level
Senior
About the role
- Develop the annual event program and calendar, which includes conferences, trade shows, webinars and CMiC-hosted field events. Define expected outcomes by identifying key metrics and targets.
- Develop communication strategy to promote each event via email, social media (paid and owned), and website. Communication strategy to include tactics pre, during and post event.
- Booth and Content Creation: Identify, define and work with in-house graphics designer and content marketing manager to create assets to support campaigns. E.g., booth. booth signage, promotional emails, web banners and social posts.
- Coordinate preparation for each event via kickoff meeting with Sales and Marketing to communicate goals, communication strategy, budget, responsibilities, activation, etc.
- Event execution: single point of contact between CMiC and event, coordinate setup/take down of the booth, delivery of all assets, lead in-booth activation, and work with Sales at the booth to help generate sales leads.
- Analytics: work with Salesforce Administrator to create reports to measure the sales effectiveness of each event.
- Develop a “ground up” budget including all costs related to participating in (or hosting) events and webinars. Maintain monthly tracking of event budget to ensure we are on budget.
- Post event: develop a post event summary including key learnings, insights, and KPIs. Recommend changes and enhancements for the next year’s event/field program based on present year results achieved.
- Associations: source construction associations for CMiC to join to create sales leads, speaking engagements, and increase brand awareness.
Requirements
- BA/BS in business, marketing, communications or related field.
- A minimum of 5 years of experience in B2B marketing roles focused on lead generation and pipeline growth. A minimum of 3 years running field marketing programs in a B2B environment.
- Working knowledge of Salesforce.
- Outstanding project management skills; versed in using project management tools to coordinate complex programs with multiple stakeholders, work streams, inter dependencies and deliverables.
- Very organized, with strong attention to detail.
- Work well under tight deadlines; focused on high quality output.
- Work well as part of a tightly integrated, high-performance team; comfortable in a fast-paced, entrepreneurial environment.
- Proactively searches for opportunities to add structure and repeatability to help build scalable operating models for field & event marketing.
- Experienced working with social media platforms (LinkedIn, Twitter, Facebook) to drive influence and engagement with potential B2B buyers.
- Strong analytical skills and experience with quantitative reporting.
- Superlative collaboration and communication skills (written and oral).
- Ability to travel to the United States and within Canada.
Benefits
- Competitive benefits Package (including Health & Dental benefits)
- Paid vacation and personal days
- Townhall meetings where all employees are encouraged to participate in open discussions
- Located on York University’s campus, easily accessible by transit (TTC, GO, etc.), walking distance to shopping and restaurants
- Outdoor lunch space, including picnic tables
- An active Social Events Committee (past events include annual seasonal parties, pool and bowling tournaments, karaoke nights, Game nights, BBQ’s, and more)
- Health and Wellness focus including virtual yoga classes and wellness webinars
- RRSP Matching Program after 2 years of employment
- Experience in a rapidly growing, socially responsible corporation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketinglead generationpipeline growthfield marketing programsproject managementquantitative reportingbudget managementevent executionanalyticscommunication strategy
Soft skills
project management skillsattention to detailability to work under tight deadlinesteam collaborationcommunication skillsorganizational skillsproactive problem solvingadaptabilityhigh-quality output focusfast-paced work environment
