Alternative Payments

Business Development Rep

• Improve outbound efficiency across MSP and Accounting segments: diagnose what’s working, redesign what isn’t, and raise the bar on BDR output.
• Design BDR outbound playbooks for each segment: signal-based targeting, sequence architecture, cold call scripts, and email positioning tailored to different buyer personas.
• Build rigor and accountability across the BDR team — daily/weekly operating cadences, activity standards, pipeline inspection, and performance management.
• Collaborate across Marketing, Partnerships, and Events to drive a strategic approach to outbound efforts.
• Work with Head of New Markets to build GTM plans for new verticals: define the buyer, the pitch, the outbound motion, and the pipeline targets.
• Build the mid-market and enterprise outbound motion alongside the existing SMB process.

Vice President, Business Development

Art Director

• Lead and execute on content strategy initiatives across products (AR, AP, Analytics), verticals (MSP, Accounting, and beyond), and channels from research to rollout.
• Conduct and synthesize customer, market, and competitive research to inform messaging, positioning, and content direction.
• Collaborate with cross-functional teams including Product, Sales, Customer Success, Performance Marketing, and Design to deliver cohesive, high-impact messaging.
• Own messaging architecture, including brand narrative, product positioning, audience personas, and communications strategies.
• Establish and evolve brand voice, editorial standards, and content quality frameworks across the organization.
• Provide strategic direction on channel strategy and content playbooks for product and vertical launches.
• Manage and mentor 2 creative team members across design and multimedia, elevating content quality and fostering a culture of strong storytelling and strategic thinking.

Vice President, Business Development

Creative Director