Creative Director

Alternative Payments

Creative Director leading content strategy for Alternative Payments in the FinTech sector. Responsible for innovative messaging and content direction across diverse platforms and teams.

Posted 7/6/2026full-timeToronto • 🇨🇦 CanadaLead💰 CA$125,000 - CA$150,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and execute on content strategy initiatives across products (AR, AP, Analytics), verticals (MSP, Accounting, and beyond), and channels from research to rollout.
Conduct and synthesize customer, market, and competitive research to inform messaging, positioning, and content direction.
Collaborate with cross-functional teams including Product, Sales, Customer Success, Performance Marketing, and Design to deliver cohesive, high-impact messaging.
Own messaging architecture, including brand narrative, product positioning, audience personas, and communications strategies.
Establish and evolve brand voice, editorial standards, and content quality frameworks across the organization.
Provide strategic direction on channel strategy and content playbooks for product and vertical launches.
Manage and mentor 2 creative team members across design and multimedia, elevating content quality and fostering a culture of strong storytelling and strategic thinking.

Requirements

What you’ll need

8+ years of experience in content strategy, brand strategy, or a related field within B2B SaaS, FinTech, or a high-growth startup environment.
Strong expertise in customer research, messaging frameworks, and positioning strategy.
Proven experience owning and driving content strategy at a company level (not just execution).
Strong communication skills to collaborate effectively across Product, Marketing, Sales, and executive stakeholders.
A proactive mindset with the ability to operate autonomously, make strategic decisions, and influence outcomes.
Experience developing brand voice, editorial standards, and scalable messaging systems.

Benefits

Comp & perks

Competitive salary tailored to your experience, skills, and expertise.
Equity opportunities so you can share in our growth and success.
Unlimited PTO and flexibility when you need it the most.
Yearly learning & development stipend to help you grow and do your best work.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Content StrategyBrand StrategyMessaging FrameworksPositioning StrategyCustomer Research

Soft Skills

Strong CommunicationProactive MindsetStrategic Decision-Making