Marketing Manager – Ruminant
Ralco
Senior Manager, Marketing Analytics
Allbirds
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona, California, Colorado, Connecticut, District of Columbia, Illinois, Kentucky, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Utah, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $155,000 per year
Job Level
Senior
Tech Stack
SQL
About the role
- Build and own reporting and analysis for all marketing channels and campaigns through common tools (Looker, Amplitude, Google Sheets).
- Drive methodological improvements for existing and new solutions to assess marketing efficiency, ROI and CAC. This includes, but is not limited to MMM, MTA, Customer LTV and Churn analyses.
- Partner with external and internal teams to evolve attribution models and ensure accurate tracking of marketing touchpoints. You will collaborate with the Data Analytics team to set up partner data ingestion and ensure data integrity for automated reporting.
- Draft hypotheses and design test structures (A/B, incrementality) to identify opportunities for scale and efficiency, directly contributing to overall growth.
- Build and maintain predictive models for financial and performance projections, and to quantify customer lifetime value (CLTV).
Requirements
- Bachelor’s degree in statistics, mathematics, science, computer science, business analytics or related quantitative focus
- 8+ years of professional experience in analytics with a preference for eCommerce or marketing
- Advanced knowledge of SQL
- Experience managing channel revenue through mix market model (MMM)
- Experience working with platforms including or similar to Snowflake, Looker, LiftLab, Shopify
Benefits
- Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents.
- Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California).
- 100% Company paid OneMedical memberships available for members of certain medical plans.
- Company HSA contribution for enrolled HSA members.
- Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.
- Unlimited PTO for full-time corporate roles, sick and vacation time for other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.
- Employee Assistance Program and more.
- Other Perks include: the company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLMMMMTACustomer LTVChurn analysisA/B testingincrementality testingpredictive modelingdata integritymarketing efficiency
Soft skills
collaborationhypothesis draftinganalytical thinkingproblem-solvingcommunication
