Lead the development of strategic omni-channel marketing plans.
Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
Develop trusted, long-term relationships with important client contacts and executives.
Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans.
Identify data points and measurements to show the impact of our approach and strategy on our client's business.
Requirements
Bachelor's Degree required.
7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media
3+ years working in an agency or consulting firm.
Experience with Braze (advantageous if you have this!)
Experience developing solutions to support the sale of new services to clients.
Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools.
Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint.
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
Average 20% travel (contingent on comfort level of client)
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data-driven marketingCRMemail marketingonline mediaoffline mediadata analysispresentation skillsExcelPowerPointsolution development
Soft skills
relationship buildingstrategic thinkingcollaborationoriginal thinkingclient value deliverycommunicationadaptabilityproblem-solvingleadershipmatrix organization experience