Allbirds

Performance Marketing

• Directly manage and optimize campaigns across all paid channels (Search, Social, Display, Affiliates, CTV).
• Own the strategy and aid in-platform execution — including bidding, targeting, budget allocation, placements, and creative performance.
• Build and manage monthly, quarterly, and annual media plans tied to acquisition, retention, and efficiency goals.
• Lead structured creative testing within platforms to identify what messaging and formats drive performance. Partner closely with the creative team to develop and refine platform-native ads.
• Use first-party data and CRM insights to sharpen targeting and improve measurement. Manage and mentor a small in-house team while remaining actively involved in campaign execution.
• Manage and coach a small team of paid media specialists.

Director, Paid Media