Allbirds

Manager

• Lead the Product Planning team and evolve processes to meet the needs of a complex business. This includes all demand plans for our North America Business (ecom, Amazon, and brick & mortar) as well as global supply planning.
• Frequently present to the executive leadership team. This includes weekly business reviews and monthly business reviews.
• Responsible for the monthly re-forecasting and open to buy (OTB) processes to ensure product flow will meet sales and margin objectives.
• Manage all aspects of US inventory management throughout the entire supply chain, including production forecasting to ensure product plans account for constraints such as capacity and MOQs at each factory.
• Collaborate with factories in Asia and our Vietnam-based Allbirds team to resolve production related issues.
• Work with Merchandising and channel leads (ECOM + B&M) to ensure inventory investment is aligned with seasonal product and marketing strategies.
• Partner with warehousing and logistics to ensure production forecasts and unit sales plans are accounted for correctly throughout the supply chain
• Lead and mentor a team of product planners
• Manage launch plans for new products and promotional campaigns.
• Lead weekly cross-functional sales, inventory and operations meetings.
• Establish reporting tools to consistently monitor and report out on new products readiness, post-launch performance and inventory service levels.

Senior Manager, Product Planning

Marketing

• Build and own reporting and analysis for all marketing channels and campaigns through common tools (Looker, Amplitude, Google Sheets).
• Drive methodological improvements for existing and new solutions to assess marketing efficiency, ROI and CAC. This includes, but is not limited to MMM, MTA, Customer LTV and Churn analyses.
• Partner with external and internal teams to evolve attribution models and ensure accurate tracking of marketing touchpoints. You will collaborate with the Data Analytics team to set up partner data ingestion and ensure data integrity for automated reporting.
• Draft hypotheses and design test structures (A/B, incrementality) to identify opportunities for scale and efficiency, directly contributing to overall growth.
• Build and maintain predictive models for financial and performance projections, and to quantify customer lifetime value (CLTV).

Senior Manager, Product Planning

Senior Manager, Marketing Analytics