Allbirds

Marketing

• Build and own reporting and analysis for all marketing channels and campaigns through common tools (Looker, Amplitude, Google Sheets).
• Drive methodological improvements for existing and new solutions to assess marketing efficiency, ROI and CAC. This includes, but is not limited to MMM, MTA, Customer LTV and Churn analyses.
• Partner with external and internal teams to evolve attribution models and ensure accurate tracking of marketing touchpoints. You will collaborate with the Data Analytics team to set up partner data ingestion and ensure data integrity for automated reporting.
• Draft hypotheses and design test structures (A/B, incrementality) to identify opportunities for scale and efficiency, directly contributing to overall growth.
• Build and maintain predictive models for financial and performance projections, and to quantify customer lifetime value (CLTV).

Senior Manager, Marketing Analytics