Allbirds

Director, Paid Media

Allbirds

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $155,000 - $165,000 per year

Job Level

Lead

About the role

  • Directly manage and optimize campaigns across all paid channels (Search, Social, Display, Affiliates, CTV).
  • Own the strategy and aid in-platform execution — including bidding, targeting, budget allocation, placements, and creative performance.
  • Build and manage monthly, quarterly, and annual media plans tied to acquisition, retention, and efficiency goals.
  • Lead structured creative testing within platforms to identify what messaging and formats drive performance. Partner closely with the creative team to develop and refine platform-native ads.
  • Use first-party data and CRM insights to sharpen targeting and improve measurement. Manage and mentor a small in-house team while remaining actively involved in campaign execution.
  • Manage and coach a small team of paid media specialists.

Requirements

  • 8+ years of paid media experience at high-growth eCommerce or DTC brands; agency experience a plus.
  • Deep, hands-on expertise managing campaigns directly in Google Ads, Meta, TikTok, Pinterest, and other key platforms.
  • Comfortable moving between strategy and execution—you set a vision and aren’t afraid to get into the weeds.
  • Skilled in creative testing with a track record of extracting actionable insights that inform performance and brand storytelling.
  • Strong creative intuition and ability to translate data into a clear, creative direction.
  • Experienced in incrementally testing and MMM (Liftlab a plus!).
  • Proven record of driving measurable growth in acquisition and iROAS while building brand connection through reach/frequency.
  • Analytical, curious, and adaptable to fast-moving environments.
  • Bachelor’s degree in Marketing, Business, Analytics, or related field.
Benefits
  • Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents.
  • Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California)
  • 100% Company paid OneMedical memberships available for members of certain medical plans.
  • Company HSA contribution for enrolled HSA members.
  • Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.
  • Unlimited PTO for full-time corporate roles, sick and vacation time for other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.
  • Employee Assistance Program and more.
  • Other Perks include: the company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media managementcampaign optimizationbidding strategiestargetingbudget allocationcreative performancecreative testingdata analysisincremental testingMMM
Soft Skills
leadershipmentoringstrategic thinkingcreative intuitionanalytical skillsadaptabilitycommunicationcollaborationproblem-solvingcuriosity