Air Apps

Product Growth Specialist

Air Apps

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Job Level

Mid-LevelSenior

About the role

  • Analyze industry trends and competitor strategies to identify monetization opportunities.
  • Design and implement monetization strategies to maximize subscription and ad revenue.
  • Collaborate with design and development teams to implement monetization features effectively.
  • Create user segmentation frameworks and define experimentation hypotheses for monetization.
  • Model financial opportunities and expected outcomes for monetization initiatives.
  • Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
  • Set up and manage subscriptions and pricing tiers on App Store Connect.
  • Experiment with different in-app paywall placements to optimize conversion rates.
  • Collaborate with the design team to test and refine paywall layouts and calls-to-action.
  • Develop and implement win-back strategies for lapsed or inactive users.
  • Identify drivers of churn and implement initiatives to improve user retention.
  • Analyze user behavior to identify upsell opportunities and execute upsell strategies.
  • Create strategies to increase free trial starts and improve onboarding flows.
  • Ensure that monetization strategies do not negatively impact the user experience.
  • Maintain detailed documentation of monetization strategies, tests, and performance data.
  • Monitor and ensure compliance with Apple’s policies and international regulations.

Requirements

  • Approximately 4+ years of experience in mobile app monetization, with a focus on subscriptions and/or ad revenue.
  • Solid understanding of in-app purchase systems, paywall design, pricing models, and subscription lifecycle management.
  • Experience with ad monetization platforms (e.g., AdMob, IronSource, AppLovin) and A/B testing tools.
  • Strong analytical skills with experience in cohort analysis, revenue modeling, and performance reporting.
  • Familiarity with App Store Connect, subscription setup, and Apple’s monetization policies.
  • Collaborative mindset with the ability to work cross-functionally with product, design, and engineering.
  • Passion for delivering exceptional user experiences while optimizing for revenue.